Social Media and Public Relations
Social media is computer-based technology which encourages the sharing of ideas, thoughts, and information through the building of virtual networks and communities. It is estimated that there will be over 2.6 billion active social media users in 2019, which makes itan important element in your marketing platform. With social media, you can createa long-lasting relationship with your audience. Public Relations builds trust and credibility with groups who are important to your industry. Public Relations also helps raise awareness about your company, enabling you to define, control and spread your message internally and externally.
Historically, you’d share press releases and wait for your news to be picked up by newspapers and trade publications. Now social media puts you in control. You can publish your news through social media channels how and when you choose.
Consistent participation leads to greater success
Think of social media as a digital watercooler. Just as you’d stop by the watercooler daily (or more often) to connect with colleagues and share news, social media platforms give you an online gathering place. To remain top-of-mind with current and prospective customers, you need to be part of the daily conversation. Facebook, Twitter and LinkedIn are the prominent social channels for B2B marketing with large communities. Successful social media tactics include: sharing news of your company so followers understand your value; demonstrating your industry expertise by posting relevant articles, comments, and updates, and connecting with others in your industry to build your network. Marketing Metrics can build plans to boost your follower count and maintain your social media conversations.
Improve Your Online Visibility.
Public relations activities focus on getting your company and your ‘news’ mentioned in a variety of online and traditional media. Having the right media contacts and sending out relevant news through press releases will get you noticed. Press releases can reach a large audience, giving your organization visibility whilepromoting your product’s performance and your company’s expertise and credibility. Over time, your public relations efforts can attract leads and increase sales. Marketing Metrics will partner with you to create a press or media pages, then promote your news on your social media platforms and your website.
Don’t discount this B2B marketing channel
According to Forrester, by 2020 approximately half of all B2B purchases will be online. Since people are becoming more comfortable buying on the mobile devices, B2B buyers will follow this trend. Mobile-optimized websites are critical to business success in today’s business world. We make sure your website is mobile friendly!