1 minute of video is worth 1.8 million words, according to Forrester research. Video marketing can be like a digital sales person, allowing your customers to interact with you while you tell the story of your company and your brands.Video marketing helps you build relationships when and where the customer chooses to engage with you. Having a dedicated video channel and embedding videos on your website also improves your search engine rankings. Time-constrained C-Suite executives and top decisions makers are more likely to watch videos than read your e-books. And video messages are compelling. Embedding videos into your site can increase conversion rates by up to 80% and will boost email click through rates by up to 96%
Using short video clips to educate current and prospective customers facilitates understand and ing recall of your messages. Video’s visual and auditory characteristics appeal to a broad audience and allow each viewer to process information in their own way. Educational videos help nuture customer relationships because you’re showing that you understand their problems and have useful solutions.