Digital Marketing Agency in Wisconsin
Marketing Metrics Corp is a full-service digital marketing agency. Our unique ability to align sales, marketing, and technology has helped hundreds of manufacturing companies accelerate their revenue growth.
We provide a blend of inbound and outbound (account-based marketing) strategies and tactics to generate quality leads for your sales team. Inbound marketing strategies and tactics casts a wider net such as reaching a growth industry that you want to target. Account-based marketing (ABM) focuses on delivering qualified sales leads from a highly targeted group of accounts and prospects within an industry.
The best way to illustrate how ABM and inbound marketing can be used in tandem is the following example. Let’s say that you want to diversify your customer base and target new rapidly growing vertical markets such as manufacturers of exercise equipment. Some of the inbound tactics would be to create content to showcase your expertise in this new market. It could be creating an industry related landing page with case studies, example projects complete with videos and related white papers, blogs and eBooks. SEO, social media and a PPC campaign would drive traffic to those website pages. A conversion rate optimized website would convert that traffic to leads. ABM tactics would be to find companies and prospects within manufacturers of exercise equipment such as the VP of operations, engineering and sourcing at Trek Bicycle Corporation. Then use various marketing channels (email, display ads, content syndication, etc.) to targeting this person along with direct contract from your sales team. Lastly, we would use technology such as a CRM and marketing automation to automate and track these interactions through the sales and marketing process.
If this sounds of interest, please contact us to start the discussion.
What We Do
PPC &Digital Advertising
Pay-per-click (PPC) and display ads help you connect with prospects interested in your products or services. Marketing Metrics Corp. can create and place ads quickly and cost-effectivelythat will boost traffic to your website
Website Design & Development
A strong website convinces visitors to become customers. We design and develop responsive websites that to improve your visibility on search engines, effectively look greatcommunicate your points of difference, and provide an outstanding user experience.
Strong content fuels lead generation. Content that connects with customers will draw them to your site, nurture them throughout the sales cycle, and capture contact information.
We combine telemarketing, multi-channel marketing strategies and emerging technologies to help you generate better qualified sales leads and appointments. We will even schedule an initial meeting for you
Social Media and Public Relations
Participating on social media sites increases your company’s visibility and gives you the opportunity to be authentic with customers. You can engage with customers and foster loyalty.
According to Google, 70% of B2B researchers and buyers rely on video to help with buying decisions. Videos help you share your brand story and give customers compelling reasons why they should do business with you.