Your e-commerce website is a virtual store in which visitors become customers as they ‘walk’ down the digital ‘aisles’ of your business, filling up their carts with products.In addition to increasing sales, a well-designed online catalog and integrated shopping cart can lead to a better user experience. Why is this important? B2B buyers and specifiers expect the same user experience with your website as they do with their favorite B2C websites.Marketing Metrics Corp. specializes in the integration of best-in-class technology platforms to create B2B e-Commerce websites that today’s buyers and specifiers expect
Not all catalogs are created equal.
Your online catalog from Marketing Metrics delivers a frictionless shopping experience to customers. Each product can have a dedicated page providing specifications and supporting documentation such as brochures, videos, images, and CAD drawings.Offering shoppers the ability to configure customized products online and download them into 3D or 2D CAD drawings adds value. The best online catalogs are equipped with faceted (interactive) search functionality, giving clients easier access to your full product portfolio. With a faceted search function, the shopper can use filtersto quickly find products by specified material, manufacturer, dimensions, application, and part number. You can configure this feature to allow shoppers to search by competitive part numbers that correspond to your part numbers. Customers canalso view related items and products with additional features, increasing your up-sell and cross-sell opportunities.
Streamlining the shopping experience.
Our advanced shopping cart configuration offers quantity discounts, shows current inventory levels, and provides various shipping options such asusing the customer’s own freight provider. We can structure billing options to includea PO and /or tax ID number. You can also capture and then display the buying history of a customer, making it easier to generate repeat orders and complete checkout quickly and efficiently.
Best-in-class technology platforms
Marketing Metrics Corp. offers best-in-class technology platforms tointegrate shopping carts with Enterprise Resource Planning (ERP) Systems. ERP integration reduces duplicate keying, order errors, and returns, saving you time and money. If you work with distributor channels, wecan build a private catalog with tiered pricing and product content customized for each distributor.