The Importance of Having an E-Commerce Website

The size or scope of your business doesn’t matter: if you want to keep up with competitors, having a virtual storefront is essential. But just maintaining a digital storefront on your website isn’t enough. It also needs to be designed with your key customers in mind and offer a great user experience. Why is this so important? Because visitors to your site need to be able to easily navigate the digital “aisles” of your storefront and quickly find what they’re looking for. This means you’ll need a well-designed online catalog, integrated shopping cart and payment solutions, and other components to streamline the shopping process.

For the industrial and manufacturing sectors, a great e-commerce site is extremely important. This is because all of your B2B buyers are going to expect the same high level of service online that they receive face-to-face, so our team of experts specializes in innovative technology integration and has all of the tools necessary to help you wow your clients. Marketing Metrics Corp. is equipped to design and build B2B e-commerce sites to your exact specifications.

When you invest in the e-commerce solutions from Marketing Metrics Corp., our services include:

  • Innovative Strategy: The e-commerce services from Marketing Metrics Corp. are data-driven and strategic to ensure the best results. This means that everything is taken into consideration, including your goals and objectives, key consumer personas, and branding strategy. We also perform a comprehensive competitive analysis and marketing review, in addition to a website audit.
  • Design Services: Our e-commerce design services help elevate your brand above the competition and to create an online shopping experience that’s inspiring and functional. We build the best site for you based on a variety of components, employing substantial discovery and research to ensure the best results. We pay close attention to user experience, SEO strategy, content migration, web support, optimization, and exhaustive quality assurance testing.
  • Development Solutions: Scale your e-commerce technology with your business with the development solutions from Marketing Metrics Corp. No matter what type of platform you prefer, our website development team can integrate it with your site to create a seamless shopping experience.
  • Marketing: It doesn’t really matter if you have hundreds visiting your site each day if only a few of them make a purchase. That’s why digital marketing is such a large component of e-commerce development. The goal is to get potential customers to your site, then make it easy for them to go through the funnel. Marketing Metrics Corp. uses every tool at its disposal to attract qualified leads and generate sales, increasing your revenue and client base.
  • Website Maintenance: The right maintenance plan is essential for any successful e-commerce site, which is why Marketing Metrics Corp. works with you to continually improve your site’s performance. We stay up-to-date with all of the latest tools and technology, which enables us to provide great account management services, offer page development solutions and fix any bugs in real-time, as well as deliver the latest platform and app updates.

Our E-Commerce Components

When you invest in the services from Marketing Metrics Corp., you might be wondering exactly what an e-commerce site will look like for you. Of course, we take everything mentioned above into consideration during the planning and design processes to create one-of-a-kind online catalogs and shopping cart solutions, as well as ensuring a seamless ERP integration.

Your Online Catalog

It’s our goal to help you deliver the smoothest possible shopping experience to your customers, so all of the product pages we develop have clear specifications and product documentation, everything from videos and brochures to CAD drawings. We can offer customers the ability to customize specific products and download CAD drawings and specifications. All of the catalogs we create are intuitive, designed with interactive search functionalities to make it easier for clients to access your complete portfolio.

With our intuitive search functions, customers can easily add filters, searching for specific products by manufacturer, material, dimensions, application, and more. They’ll also be able to view similar and related items, enhancing your opportunities for upsells and cross-sells.

PPC & Display Advertising

Shopping Carts

No one likes to have to jump through hoops to purchase the right product either in the store or online, so Marketing Metrics Corp. makes the shopping experience simple! Our shopping carts are equipped with tools to illustrate inventory levels, offer discounts on specific quantities, provide custom options (like using the customer’s own freight provider), etc.

The online carts can also be easily adapted to offer unique billing options, like including a PO or Tax ID number. Additionally, all of your client history and data will be saved, making it easier for you to track their purchases and provide a more efficient checkout experience next time they visit.

Shopping Carts

ERP Integration

Marketing Metrics Corp. offers best-in-class technology platforms to integrate your website with our advanced e-commerce solutions. We can easily combine online shopping components with your enterprise resource planning (ERP) system to streamline the shopping process. Integrating e-commerce platforms with your ERP system helps save time and money by reducing duplicate keying, order errors, and returns. For industrial and manufacturing firms that frequently work with distributor channels, we can create a private, tiered pricing catalog specifically for each distributor you work with.

Enterprise resource planning

Why Choose Marketing Metrics Corp. for Your E-Commerce Solutions?

As one of today’s leading e-commerce and digital marketing agencies, we offer best-in-class technology platforms designed to meet your unique needs and expectations. We’ll work with you to find the right online shopping solutions for your industrial or manufacturing company. For those that serve as distributors and manufacturers of stock products, Marketing Metrics Corp. can provide every type of platform, from Magento to WooCommerce, as well as ones with CAD capability.

Over the years, we’ve created many different e-commerce websites and no two are alike. That’s why before beginning the design and development phase, our time researches every aspect of your brand, from the supply chain and operational processes to your customers, creating a clear strategy for success.


Why Our Clients Love Us

“Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.”
Dave Zimmerman
Pivot Point, Inc.

Contact us for e-commerce solutions today!

 Do you want to provide your customers with a one-of-a-kind online shopping experience? If so, contact Marketing Metrics Corp. online today or call (262) 691-9229 to learn more about our digital marketing and e-commerce services.