How we did it

Lead Generation

We combine telemarketing, multi-channel marketing strategies and emerging technologies to generate better qualified sales leads and appointments. Tactics include building qualified prospect lists, sending email blasts, running PPC advertising, and engaging on social media. We use tracking technologies to tell us who opens emails and/or visits your website after initial contact. We’ll schedule meetings with qualified leads.

Prospect List

Building qualified prospect lists

Analyzing, updating and maintaining your customer database are essential activities that ensure your for direct sales and email marketing programs deliver favorable results.We work with your sales team to build a world-class prospect list. First, We conduct a detailed analysis of your database including breakdown of SIC codes, revenue, employee size, and location. Then, We will then fill in any missing data such as contact names, titles and email addresses. We cross-reference this data with professional resources like Hoovers, LinkedIn, and email verification software. The resulting clean database of current and prospective customers enables us to create sales and email campaigns that we can accurately target to your market segments and customer personas.


Attracting and retaining customers

We’ll integrate the updated prospect and customer database with your customer relationship management (CRM) and marketing automation software platforms. Although we have deepest experience with Salesforce and HubSpot, we can work with other platforms. We’ll collaborate with you to craft emails reflecting your core values and unique selling proposition, then send out targeted emails. Tracking allows us to notify you when a qualified lead clicks over to your website and views important content.


Scheduling qualified appointments

After a prospect opens/clickson an email, we will reach out to them within 24 hours via a warm phone call. If qualified, we will schedule a phone appointment with someone from your sales team. We can also close straightforward or transactional sales.


Why Our Clients Love Us

“Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.”
Dave Zimmerman
Pivot Point, Inc.