Wisconsin Metal Parts, Inc. (WMPI) wanted to expand their services to include welding and sheet metal fabrication. They invested in a new building and equipment including two fiber lasers and a 300-ton electric press brake. This presented two challenges: one, finding new customers to keep these fiber lasers at capacity and two, recruiting and hiring the skilled labor needed to run this state-of-the-art equipment.
WMPI selected MMC based on their track record in developing and implementing effective digital & employment marketing strategies for job shops. Phase 1 updated the website and created an ongoing lead generation program. Phase 2 implemented an employment marketing strategy to recruit and hire new employees.
WMPI was recognized (July 2017) by the Milwaukee Business Journal as one of the areas fastest growing firms for having significant growth over the previous three years.The employment marketing campaign expanded WMPI’s team from 70 to 125 employees in the last 12 months in a very tight labor market.
When WMPI needed a responsive website, showcase their services and company/employer brand more effectively,. Marketing Metrics Corp. delivered.
On going lead generation campaign including: SEO, pay-per-click, social media, PR, sales collateral, content writing and email marketing.
Finding the right team for your business is just as important as delivering the right message to prospective customers. We’ve developed proven employment marketing strategies and tactics for the manufacturing sector that will boost your brand, meet your hiring challenges and improve employee experiences.
“Our new website now makes it easy for anyone to learn about our company brand: our mission, values, community involvement and company culture. In addition, our improved employment page features our benefits and a quick link to apply right online. This employment marketing strategy has boosted the number of applicants, reduced the time needed to fill open positions and ultimately increased our total number of employees.”
Human Resources Manager
Wisconsin Metal Parts, Inc.
Why Our Clients Love Us
“We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our next company – “Lean Manufacturing Products, Inc.” on a new start-up.”
- Fastest growing firms (Bus. Journal ’17)
- Grew from 70 to 125 employees (2018)
- Wisconsin’s Top Workplaces (last seven out of eight years)