ELECTRONIC COMPONENTS DISTRIBUTOR’S NEW WEBSITE BETTER ARTICULATES CLEARLY COMMUNICATES VALUE PROPOSITION

How we did it

CHALLENGE

Marsh Electronics, Inc, a distributor of electronic components, create a new website that clearly communicated their value proposition. They wanted to demonstrate their value-added services beyond components such as custom solution developments, assemblies, inventory replenishment, and vendor reduction programs. They also wanted their website visitors to be able to quickly find components by manufacturer, market or product from any device – mobile, tablet, or laptop.

SOLUTION

Marketing Metrics Corp. designed a clean and responsive website that was user-friendly on all devices. The Marsh value proposition stands out on the home page. We added strong, information-driven content to their site which had a positive impact on their search engine visibility and user experience. With the aid of co-op dollars, we continue to add content to the redesigned website and linecard.

RESULTS

The new Marsh website doesn’t just look good- it gets results. Since the site went live in July 2018, Marshhas seen significant gains in website traffic. More importantly, RFQ’s are up by 37% compared to the prior 6 months. Feedback to the client has been outstanding. Their manufacturers want to get more of their content on the Marsh website.

Website Design

Now more than ever, it is important for every business to make sure they are not only online but also optimized to appear on mobile/smart devices, tablets, and laptops.

Social Media

Consistent participation is the key to success.

To remain top-of-mind with current and prospective customers, you need to be part of the daily conversation.

Co-Op

Most co-op dollars remain unused. Not with Marsh…Co-op funds were tapped to add content to the website and redesign the digital and print linecard

Results

Why Our Clients Love Us

“I’ve worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
Jim Banovich
President
Marsh Electronics, Inc

  • 18% growth in website traffic.
  • 19% growth in new users.
  • 37% growth in RFQ’s.