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The Importance of Content Marketing for B2B & Industrial Markets

Of all the marketing tactics that we employ with our clients, one of the most misunderstood and undervalued is content marketing. Many companies initially fail to see the value in adding strong, information-driven content to their site and how this has a broader impact on their search engine optimization and user experience growth. One common […..]



Employment Marketing

The 2017 unemployment rate is hovering around 2.6% in Southeastern Wisconsin. Many of our industrial clients have asked for help in creating and executing an employment marketing strategy for recruiting new employees. In this three-part blog series, we’ll explain: What is employment marketing? Why do you need it? What tactics can be used to successfully […..]



Wi-Fi Vulnerability Alert: What You Need to Know

Tips from Your Marketing & Security Allies The recent revelation of a serious Wi-Fi vulnerability affects countless businesses and individuals. The potential for danger is so widespread that numerous people in web security have referred to Monday, 10-16-17, as Black Monday. All devices that support Wi-Fi may have been affected by this vulnerability, which enables […..]



2017 is the Year of HTTPS – But What Does This Mean for You?

It is indisputable that having a website to represent your company or brand is a must-have. There is nothing more important than ensuring you are able to connect with users whenever and wherever they are. For many years, Google was (and still is) pushing for sites to become mobile friendly. This has helped improve user […..]



8 Great Reasons Your Site Should Be Mobile Friendly

“Do I need a mobile friendly website?” Now more than ever, it is important for every business to make sure they are not only online but also optimized to appear on mobile and smart devices.The use of mobile devices has become a common and integral part of any online experience. These experiences can range from […..]



The Importance of B2B and Industrial Competitor Research

Why is competitor research important? Competitor research is an often overlooked and undervalued part of digital marketing strategy. However, this could be a major oversite, especially in the business-to-business and industrial sectors of the web. Knowing who your competitors are and what web tactics they employ can take a good marketing strategy and help evolve […..]



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We've seen a substantial increase in new business sales since Marketing Metrics Corp. took over our internet marketing efforts. As a result, they are now also working with our sister company. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
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