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How B2B E-Commerce Leads to a Better User Experience

Updated ( October 26th, 2018 ) How B2B E-Commerce Leads to a Better User Experience In addition to increasing sales for your business, a well-designed online catalog and integrated shopping cart can lead to a better user experience. Why is this important? B2B buyers and specifiers expect the same user experience with your website as […..]



Exploring the many benefits of B2B E-Commerce

Updated ( October 26th, 2018 ) Exploring the many benefits of B2B E-Commerce Manufacturers and distributors should explore the many ways an online catalog can benefit their business. In this three-part blog series, we’ll discuss how an online catalog/E-Commerce website: Can increase sales. Can make it easier for your prospects and customers to do business […..]



Employment Marketing Tactics for Recruiting New Employees

Updated ( May 22nd, 2018 ) In our earlier blog, we mentioned that employment marketing is answering the question: “Why should I work here?” In this blog post, we will outline various employment marketing tactics used to help a contract manufacturer better recruit new employees and grow from 70 to over 105 employees in 12 […..]



The Importance of Content Marketing for B2B & Industrial Markets

Of all the marketing tactics that we employ with our clients, one of the most misunderstood and undervalued is content marketing. Many companies initially fail to see the value in adding strong, information-driven content to their site and how this has a broader impact on their search engine optimization and user experience growth. One common […..]



Employment Marketing

Updated ( June 26th, 2018 ) The 2017 unemployment rate is hovering around 2.6% in Southeastern Wisconsin. Many of our industrial clients have asked for help in creating and executing an employment marketing strategy for recruiting new employees. In this three-part blog series, we’ll explain: What is employment marketing? Why do you need it? What […..]



Wi-Fi Vulnerability Alert: What You Need to Know

Tips from Your Marketing & Security Allies The recent revelation of a serious Wi-Fi vulnerability affects countless businesses and individuals. The potential for danger is so widespread that numerous people in web security have referred to Monday, 10-16-17, as Black Monday. All devices that support Wi-Fi may have been affected by this vulnerability, which enables […..]



2017 is the Year of HTTPS – But What Does This Mean for You?

Updated ( June 26th, 2018 ) Beginning in July 2018, the Google Chrome web browser (version 68.0) will begin showing this “not secure” alert next to URL’s that have not upgraded from HTTP to HTTPS. When a potential user clicks on “not secure”, they will see the notice that “your connection to this site is […..]



8 Great Reasons Your Site Should Be Mobile Friendly

Updated ( October 26th, 2018 ) “Do I need a mobile friendly website?” Now more than ever, it is important for every business to make sure they are not only online but also optimized to appear on mobile and smart devices.The use of mobile devices has become a common and integral part of any online […..]



The Importance of B2B and Industrial Competitor Research

Updated ( October 26th, 2018 ) Why is competitor research important? Competitor research is an often overlooked and undervalued part of digital marketing strategy. However, this could be a major oversite, especially in the business-to-business and industrial sectors of the web. Knowing who your competitors are and what web tactics they employ can take a […..]



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We've seen a substantial increase in new business sales since Marketing Metrics Corp. took over our internet marketing efforts. As a result, they are now also working with our sister company. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
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We were able to meet face-to-face on a monthly basis during our website redesign project. It went so smoothly that I now outsource all of our marketing efforts to Marketing Metrics Corp.
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I've worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
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