Qualified Lead Generation

The team from Marketing Metrics Corp. understands that to drive new revenue for your business, it requires an inventive and innovative lead generation strategy. That’s why we create an action plan specifically designed for your needs, incorporating all of today’s leading technology. Our qualified lead generation strategies are comprehensive, combining multi-channel marketing tactics to generate qualified leads, prospects, and revenue.

Some of the tactics we often employ include content marketing to generate business, sending email blasts, engaging with your audience on social media, building qualified prospects lists, creating a PPC advertising campaign for Google or LinkedIn, and interacting with potential clients via LinkedIn messaging.

Creating a Quality Lead Generation Strategy

Just because you have all of the tools mentioned above at your disposal doesn’t guarantee success; in fact, far from it. Developing a successful lead generation strategy takes a combination of tools, experience, and extensive research to know how to give the sales team exactly what they want.

That’s why all of our team’s qualified lead generation tactics are based upon:

Generating more leads means your company will have to stand out from competitors, which is why our team performs a thorough competitive analysis. We help you create strategies that will highlight your company’s value proposition and uniqueness.

Setting clear goals and objectives is key to a successful lead generation campaign. Clearly defining your objectives will allow you to develop measurable and achievable goals that align with your lead generation strategy.

Knowing where your current business comes from and who your best customers are will help you determine how to serve them best in the future. Performing a customer analysis can also enable you to identify existing pain points and improve content marketing.

Knowing precisely who you want to target is essential to generating qualified leads. That’s why developing a profile of your ideal customer is so important. Marketing Metrics Corp. can help understand your target persona’s motivations and purchase decisions, as well as provide key information to inform your strategy.

Using today’s latest tools, we’ll analyze your website to see how it holds up against today’s standards. We’ll take a look at your site architecture and analyze the journey users take from your homepage through the rest of the funnel. Our web design and development experts will then tweak it for performance, optimizing it for the best results.

The right marketing strategy is an important component of qualified lead generation, which is why we’ll design a plan that suits your specific needs. We develop a game plan by taking a look at past, present, and future marketing needs to determine what’s worked and what hasn’t, as well as what is best moving forward.

The content on your website includes the text on your landing page, the blogs you feature, information about your company, videos and a range of other things. Marketing Metrics Corp. will make certain that all of the content on your website is engaging, as well as optimized to ensure high-ranking results.

Once we’ve done all of the research and checked off the items listed above, Marketing Metrics Corp. will then come up with an action plan that achieves results. We’ll provide you with a solid marketing strategy and tactics that generates the best leads and click throughs. We’ll also provide a calendar that offers clear tactical benchmarks along the way.

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Our Key Lead Generation Tactics:

Learning about Your Business
Website Design & Development
Auditing Your Site
Digital Marketing
Research
SEO, Social Media & PPC
Implementation
Content Marketing
Monthly Meetings
Content Syndication
Monthly Meetings
Advertising
Monthly Meetings
Email Marketing
Monthly Meetings
Video Marketing
Monthly Meetings
Automation
Monthly Meetings
Building Qualified Prospect Lists
Monthly Meetings
Telemarketing
We design and develop responsive websites with a focus on delivering solid results, growth and leads for your industrial or manufacturing firm. Our design and development experts can improve your site’s visibility, help you rise in the rankings, and communicate to your audience what makes you stand out from the rest of the competition.
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Why choose Marketing Metrics Corp. as your Industrial Lead Generation Agency?​

When you trust our team with your lead generation strategy, you’ll be privy to our decades of marketing and sales experience. For years, we’ve helped clients in the industrial and manufacturing industries expand their business and experience long-term visibility, offering personalized services designed to generate clear results.

Marketing Metrics Corp. takes you from the planning stage all the way through to the implementation and execution of your lead generation strategy, updating it along the way to make certain it drives growth. We pride ourselves on being able to bridge the gap between sales and marketing through the use of innovative technology and an experienced sales perspective

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Results – Why Our
Clients Love Us

“The $60 million dollar new order was the result of an online inquiry generated through sophisticated, proven digital marketing techniques executed by MMC. “Our company has made strong efforts to leverage the power of the Internet and we are very pleased with the steady results delivered by our digital marketing agency, Marketing Metrics Corp. We look forward to many more new customers coming forward to work with us after their online interactions with our brand.”

Mike Loomis​

President, ACRO Automation​

Contact us today to schedule a consultation!

To learn more about how Marketing Metrics Corp. can help you generate qualified leads and grow your business, contact us online today or call (262) 691-9229.

View Success Stories

See how we’ve helped other clients reach their goals.

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Read Our Blogs

Everything you need to know about branding, digital & employment marketing.

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The Complete Guide to Lead Generation for Manufacturing Companies

Download the free guide:

    10 ways to generate leads for your manufacturing business

    Inbound marketing tactics

    Outbound or account-based marketing & sales tactics

    Ways to capture contact information from website visitors

    Technologies that support lead generation and revenue growth