AI is reshaping the top of the B2B buying funnel. It’s deciding which vendors get noticed and which get shortlisted. But trust, credibility, and execution still decide who wins.
Why forward-thinking manufacturing companies will have the competitive advantage.
For manufacturing companies, this is a big shift. And most agencies aren’t equipped to write technical content and/or handle Artificial Intelligence Optimization (AIO).
ThomasNet’s aggressive new push into “performance-based” listings, a PPC-style advertising gamble, deserves real scrutiny. What is an “evaluation click” Really?
At Marketing Metrics Corp., we believe lead generation should be judged the same way you judge equipment investments: If it doesn’t produce measurable output, it’s not doing its job!
Learn what E-E-A-T means for manufacturers and how experience, expertise, authority, and trust affect SEO and AI visibility. See how certifications, technical content, and external validation influence rankings and AI recommendations.
Learn the difference between SEO and AEO for manufacturers. Understand what still matters from traditional SEO, what Answer Engine Optimization adds, and how AI assistants change visibility, content strategy, and supplier recommendations.
AI-powered search is changing how engineers and buyers find manufacturers. Learn how AI search differs from traditional search and why it delivers higher-quality leads.
Learn how manufacturers can run AI audits to identify visibility gaps, weak trust signals, and missing schema. See how to analyze AI mentions, interpret audit results, and improve how AI systems understand and recommend your company.
Learn how manufacturers can create factual, quotable content for engineers and procurement teams. See how to use technical documentation, FAQs, conversational search, and long-form content to improve trust and AI visibility.
Learn how manufacturers can build stronger trust and authority signals that AI systems rely on. See how to structure certifications, compliance data, case studies, and external citations so LLMs recognize your company as a reliable industrial supplier.
This guide provides a detailed, step-by-step process for creating a custom Exploration report in Google Analytics 4 (GA4). The specific purpose of this report is to help users identify potential spam leads originating from ThomasNet traffic.
ThomasNet lead quality at an all-time low. What do you do when a platform that used to be a steady source of RFQs suddenly sends fewer leads, and more of them are fake?
Learn how manufacturers can use schema markup, clean site architecture, and structured technical data to improve AI search visibility.
Entity SEO is about getting search engines and AI systems to understand exactly who you are, what you do, and why you matter. Instead of focusing only on keywords, entity SEO focuses on identity. For manufacturers, this matters more than ever.
The way people search has changed. Has your search optimization strategy changed yet? As an industrial marketer, you need to pivot and catch up fast with the changing face of online search.
If you’re an industrial manufacturer looking to modernize your online catalog or move away from outdated systems like ThomasNet Navigator, you’ve likely come across two main options: Shopify and WooCommerce.
ThomasNet Navigator used to be the go-to solution for hosting product catalogs and managing RFQs, but in 2025, that’s no longer enough to keep up with the competition.
Why Your Website Should Be Your Best Salesperson Written by Fact checked by Published: Because buyers are making decisions long
ThomasNet’s 88% Traffic Decline: Unpacking the Downfall of an Industrial Giant Written by Fact checked by Published: ThomasNet, once dominant
Choosing a Marketing Agency: Specialized for Manufacturers vs. Generalist Agencies Written by Fact checked by Published: In today’s competitive market,
What’s the Alternative to Listings on ThomasNet? Written by Fact checked by Published: Use Marketing Tactics That Outperform Traditional Online
Frustrated with ThomasNet? What’s the Better Alternative? Written by Fact checked by Published: Platforms like ThomasNet have traditionally been a
Optimize Talent Acquisition with an Employment Marketing Agency Written by Fact checked by Published: Why Should HR Care About Marketing?
Making SEO Powerful in 2025: What You Need to Know Written by Fact checked by Published: Insights from Marketing Metrics
COVID-19 Creates Digital Commerce Opportunities for Manufacturers Written by Fact checked by Published: With more people working from home, manufacturing
The Benefits of Internal Marketing with Promotional Products Written by Fact checked by Published: With some companies slowly getting back
Why Sales Should Care About Account-Based Marketing Written by Fact checked by Published: There’s a common misconception that account-based marketing will only
Trends in Promotional Products in the Post-COVID-19 World Written by Fact checked by Published: With the recent pandemic slowing down
Optimizing for Google’s Featured Snippets: Get to SERP Position Zero for Your Site Written by Fact checked by Published: Ranking
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Lead Scoring: Qualified Leads Are Delivered to Sales At the Optimum Stage of the Buyer Journey Written by Fact checked
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Companies must rapidly deploy integrated digital strategies, strengthen online presence, and maintain aggressive lead generation to achieve V-shaped recovery.
4 Reasons Why Manufacturers Use Video Marketing Written by Fact checked by Published: Have you been trying to take your
Sales & Marketing Alignment for Manufacturers Written by Fact checked by Published: For those in the industrial or manufacturing sectors,
In the absence of opportunities to meet with new and existing customers through the physical events, marketing and sales executives and event planners are under immense pressure to find new ways to stay connected.
There have been a lot of changes to how online marketing works in the last decade, but one basic fact hasn’t changed: Inbound marketing, also known as content marketing, is still the backbone of online outreach.
Inbound marketing and SEO are separate principles, but they work hand-in-hand. Knowledge of both is essential – but they’ll help you promote your website, boost your business, and build your leads list.
Upcoming Trade Show Cancelled Due to COVID-19? Written by Fact checked by Published: Top 10 Marketing and Sales Tactics You
Website Redesign Guide for Manufacturers Written by Fact checked by Published: If you own a manufacturing company, keeping your website
Predicting Major Ecommerce Trends for 2020 Written by Fact checked by Published: The last decade saw e-commerce grow into a
SEO Moves Quickly – Are Your Strategies On-Trend For 2020? Written by Fact checked by Published: If there’s one rule
Successful 12-month digital marketing blueprints start with honest self-assessment, set measurable goals, align content with updated buyer personas, and prepare systems for lead management and performance tracking.
Inbound marketing works for manufacturers because it reduces acquisition costs, handles long sales cycles with automation, enables global reach digitally, and leverages industry expertise to attract qualified prospects cost-effectively.
Businesses in every field need a website to help generate leads – industrial businesses included. Previously, the industrial sector had been less reliant on online marketing than most other business sectors, but that’s swiftly changing.
If you own a manufacturing firm or B2B business in the industrial sector, it’s essential to put the proper research into the web development stage.
Manufacturing SEO requires industry-specific agencies that create long-form technical content, optimize for voice search, implement schema markup, and understand B2B buyer research patterns to compete online.
4 Reasons Why Inbound Works for Manufacturing Marketing Written by Fact checked by Published: Developing a winning marketing strategy for
Manufacturers: stop wasting time on generalist agencies. Discover how a marketing partner specializing in industrial B2B can deliver deeper expertise, better ROI and tailor-made strategies that speak your audience’s language.
Employment marketing involves building a strong brand as a company and employer. The goal is to articulate what makes the company different or special. The employer brand image impacts recruiting, retention, engagement, and overall perception of your company.
In addition to mitigating the legal risk, there is an upside marketing-wise to making your website more accessible to the 39+ million people that live with a disability in the United States.
Ensure your industrial website is trusted and secure. From SSL certificates and DNS protection to web application firewalls, learn how Marketing Metrics Corp secures sites for manufacturing companies and boosts rankings.
A serious Wi-Fi vulnerability (KRACK) could expose your business to data theft, malware and more. Learn how to protect your devices, update firmware & secure your network with guidance from Marketing Metrics Corp.
Discover how a modern B2B e-commerce site elevates your user experience – featuring intuitive navigation, detailed product data, mobile-friendly design and self-service features that today’s buyers expect.
Discover how B2B e-commerce can expand your manufacturing or distribution business – boost sales, simplify buying for your customers, and streamline backend operations with an online catalog and ordering portal.
Discover proven employment-marketing tactics to grow your workforce – optimize your careers page, build your employer brand, leverage social media and content strategies to attract quality hires.
The Importance of Content Marketing for B2B & Industrial Markets Written by Fact checked by Published: Of all the marketing
2017 is the Year of HTTPS – But What Does This Mean for You? Written by Fact checked by Published:
Discover eight key benefits of making your industrial‑website mobile‑friendly – from improved search‑rankings and user experience to higher conversions and competitive edge.
Competitor research is an often overlooked and undervalued part of digital marketing strategy. However, this could be a major oversite, especially in the business-to-business and industrial sectors of the web.
