Qualified Lead Generation
Our team at Marketing Metrics Corp. understands that to drive new revenue for your business, it requires an inventive and innovative lead generation strategy. That’s why we create an action plan specifically designed for your needs, incorporating all of today’s leading technology.
Our qualified lead generation strategies are comprehensive, combining multi-channel marketing tactics to generate qualified leads, prospects, and revenue.
Some of the tactics we often employ include content marketing to generate business, sending email blasts, engaging with your audience on social media, building qualified prospects lists, creating a PPC advertising campaign for Google or LinkedIn, and interacting with potential clients via LinkedIn messaging.
Corporate Branding for Industrial Manufacturers
Corporate branding also helps build loyalty and retention, especially if your branding/promotional strategy includes giving out free promotional products to special clients or potential customers. By employing the right branding strategy, you can build trust in your company, as well as stand out from the competition, which generates increased leads and sales. is why Marketing Metrics Corp. has teamed up with HALO Branded Solutions, one of the country’s largest promotional products distributors.
For more than six decades, HALO Branded Solutions has offered quality branding services, developing a reputation throughout the industry for its outstanding customer service and branding creativity. They offer complete customer satisfaction, making them a great company to work with to share your brand with the world.
Marketing Metrics Corp. is a HALO sales representative, which means we use our innovative sales-based marketing expertise to help you create cost-effective, dimensional marketing products that showcase your company.
In tandem with HALO, Marketing Metrics Corp. is equipped to perform global promotional/branding product sourcing and distribution, as well as a variety of other services, including:
- Online & Traditional Marketing Support
- Company Stores & Incentive Programs
- Art Services
- Design Creation
- Warehousing & Fulfillment Services
We deliver all of the above services in the quickest manner possible, to help you drive sales and get your promotional efforts in full swing ASAP!
Creating a Quality
Lead Generation Strategy
Just because you have all of the tools mentioned above at your disposal doesn’t guarantee success; in fact, far from it. Developing a successful lead generation strategy takes a combination of tools, experience, and extensive research to know how to give the sales team exactly what they want.
That’s why all of our team’s qualified lead generation tactics are based upon:
1. A Comprehensive Competitive Analysis
Generating more leads means your company will have to stand out from competitors, which is why our team performs a thorough competitive analysis. We help you create strategies that will highlight your company’s value proposition and uniqueness.
2. Website Audit
Using today’s latest tools, we’ll analyze your website to see how it holds up against today’s standards. We’ll take a look at your site architecture and analyze the journey users take from your homepage through the rest of the funnel. Our web design and development experts will then tweak it for performance, optimizing it for the best results.
3. Clear Goals and Objectives
Setting clear goals and objectives is key to a successful lead generation campaign. Clearly defining your objectives will allow you to develop measurable and achievable goals that align with your lead generation strategy.
4. Inbound Marketing Strategy
The right marketing strategy is an important component of qualified lead generation, which is why we’ll design a plan that suits your specific needs. We develop a game plan by taking a look at past, present, and future marketing needs to determine what’s worked and what hasn’t, as well as what is best moving forward.
5. Analysis of Current Customers
Knowing where your current business comes from and who your best customers are will help you determine how to serve them best in the future. Performing a customer analysis can also enable you to identify existing pain points and improve content marketing.
6. Content Audit
The content on your website includes the text on your landing page, the blogs you feature, information about your company, videos and a range of other things. Marketing Metrics Corp. will make certain that all of the content on your website is engaging, as well as optimized to ensure high-ranking results.
7. Identifying Buyer Personas
Knowing precisely who you want to target is essential to generating qualified leads. That’s why developing a profile of your ideal customer is so important. Marketing Metrics Corp. can help understand your target persona’s motivations and purchase decisions, as well as provide key information to inform your strategy.
8. Plan Development
Once we’ve done all of the research and checked off the items listed above, Marketing Metrics Corp. will then come up with an action plan that achieves results.
We’ll provide you with a solid marketing strategy and tactics that generates the best leads and click-through rates (CTR). We’ll also provide a calendar that offers clear tactical benchmarks along the way.
Why choose Marketing Metrics as your Industrial Lead Generation Agency?
When you trust our team with your lead generation strategy, you’ll be privy to our decades of marketing and sales experience. For years, we’ve helped clients in the industrial and manufacturing industries expand their business and experience long-term visibility, offering personalized services designed to generate clear results.
Marketing Metrics Corp. takes you from the planning stage all the way through to the implementation and execution of your lead generation strategy, updating it along the way to make certain it drives growth. We pride ourselves on being able to bridge the gap between sales and marketing through the use of innovative technology and an experienced sales perspective
Results – Why Our Clients Love Us
Contact us today to schedule a consultation!
👉 To learn more about how Marketing Metrics Corp. can help you generate qualified leads and grow your business, schedule a meeting by clicking the button below or call (262) 691-9229.
Tactics
Our Key Lead Generation Tactics
Website Design & Development
We design and develop responsive websites with a focus on delivering solid results, growth and leads for your industrial or manufacturing firm.
Our design and development experts can improve your site’s visibility, help you rise in the rankings, and communicate to your audience what makes you stand out from the rest of the competition.
Digital Marketing
When it comes to generating leads, having a solid digital marketing strategy is one of the best ways to attract clients and keep them coming back. By offering a variety of unique content, as well as implementing key marketing strategies across the board, we’ll help you remain competitive.
SEO, Social Media & PPC
Targeting your prospects will help you generate the greatest amount of leads. We help you do this by learning what your prospects do, where they are, and what they’re saying, then implementing SEO, social media, and pay-per-click (PPC) campaigns that are sure to reach them.
Content Marketing
Want to wow your prospects by offering them content they can’t get anywhere else?
We help you develop content specifically designed for your potential customers that address pain points or fill a specific need. This means creating unique content across the board, everything from blogs to unique whitepapers, eBooks, and videos.
Content Syndication
This is a tactic involving using a pay-per-lead channel to generate new sales. We help you identify what works for your target market and get in touch with your ideal prospects by publishing unique content on the web properties where you’ll generate the best results.
Paid Advertising
The team from Marketing Metrics Corp. will help you develop a strategy designed to target your key stakeholders. For example, we can create a LinkedIn ad campaign that targets specific titles, keywords, industries, and geographies to generate proven results.
Email Marketing
Marketing Metrics Corp. is equipped to create targeted email marketing campaigns that provide an excellent return on investment, helping conversion rates jump almost instantly.
Video Marketing
Want to showcase a specific product or service you offer? Perhaps you want to walk potential clients through a specific process. Either way, video marketing is a great way to do so.
We’ll help you optimize and create unique videos guaranteed to generate results on YouTube, the second-largest search engine out there.
Automation
Many of our clients employ customer relationship management (CRM) software to ensure their customers receive the very best services. A great marketing automation platform can operate high-performing campaigns and offer a range of services, while also easily being integrated with your CRM software platform.
Building Qualified Prospect Lists
We help you analyze, maintain, and update your customer database to ensure you know exactly which prospects to target.
Marketing Metrics Corp. does this by conducting an analysis of your database that includes revenue, employee size, location, SIC codes, and filling in all the missing data, like names, email addresses, and titles. We then cross-reference all of this data to ensure it meets the mark.
Telemarketing
When a potential client interacts with your company by clicking on an email, we’ll reach out to them within 24 hours and if they’re considered a qualified lead, schedule a phone call with them and a member of your sales team.
View Success Stories
See how we’ve helped other clients reach their goals.
Challenge: Marsh Electronics, an electronic components distributor, needed a new website to showcase their value-added services and improve product search across all devices.
Robotics Automation Company Diversifies Client Base
Challenge: Diversify their customer base and generating quality leads in new, growing vertical markets.
Challenge: Generate more sales leads and revenue for their stock and custom fastener solutions.
Heat Treating Company Upgrades Website To Help Solve Hiring Challenges
Challenge: ThermTech, a commercial heat-treating company, needed help recruiting staff to meet customer demand and promoting their world-class services.
Everything you need to know about branding, digital & employment marketing.
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