ThomasNet Performance-Based Listings: An Advertiser’s Reality Check
ThomasNet’s aggressive new push into “performance-based” listings, a PPC-style advertising gamble, deserves real scrutiny. What is an “evaluation click” Really?
Why AI Is Delivering Better Quality Manufacturing Leads Than ThomasNet or PPC
At Marketing Metrics Corp., we believe lead generation should be judged the same way you judge equipment investments: If it doesn’t produce measurable output, it’s not doing its job!
Identifying Spam Leads from ThomasNet in GA4
This guide provides a detailed, step-by-step process for creating a custom Exploration report in Google Analytics 4 (GA4). The specific purpose of this report is to help users identify potential spam leads originating from ThomasNet traffic.
When “Leads” Aren’t Really Leads: Poor Lead Quality on ThomasNet
ThomasNet lead quality at an all-time low. What do you do when a platform that used to be a steady source of RFQs suddenly sends fewer leads, and more of them are fake?
