At Marketing Metrics Corp., we believe lead generation should be judged the same way you judge equipment investments: If it doesn’t produce measurable output, it’s not doing its job!
This guide provides a detailed, step-by-step process for creating a custom Exploration report in Google Analytics 4 (GA4). The specific purpose of this report is to help users identify potential spam leads originating from ThomasNet traffic.
ThomasNet lead quality at an all-time low. What do you do when a platform that used to be a steady source of RFQs suddenly sends fewer leads, and more of them are fake?
