Lead Generation

This guide provides a detailed, step-by-step process for creating a custom Exploration report in Google Analytics 4 (GA4). The specific purpose of this report is to help users identify potential spam leads originating from ThomasNet traffic.

ThomasNet lead quality at an all-time low. What do you do when a platform that used to be a steady source of RFQs suddenly sends fewer leads, and more of them are fake?