Industrial Digital Marketing
Marketing Metrics Corp. is a full-service digital marketing agency. Our unique ability to align sales, marketing, and technology has helped hundreds of manufacturing companies accelerate their revenue growth.
U.S. Industrial Marketing Agency
We provide a blend of inbound and outbound (account-based marketing) strategies and tactics to generate quality leads for your sales team. Inbound marketing strategies and tactics casts a wider net such as reaching a growth industry that you want to target.
Account-based marketing (ABM) focuses on delivering qualified sales leads from a highly targeted group of accounts and prospects within an industry.
Our services
Manufacturing Marketing Services
From digital strategy to employment marketing, we provide end-to-end solutions that drive real results for manufacturing companies.
SEO Services
SEO (search engine optimization) ensures that potential customers searching online will find your website.
PPC & Digital Advertising
We connect you with prospects interested in your products or services through paid ads.
Content Marketing
Strategic content drives traffic, builds authority, and generates qualified leads.
E-Commerce
Best-in-class eCommerce solutions that turns your website into a revenue-generating sales channel.
Employment Marketing
Branding your company’s hiring activity with employment marketing helps you attract stronger candidates, reduce hiring and marketing costs, and boost overall team productivity.
Video Marketing
Capture attention and communicate your message through impactful video marketing.
Ready to Transform Your Manufacturing Marketing?
Join hundreds of manufacturing companies already accelerating their growth with our proven digital strategies.
354%
Average Organic Traffic Growth
120+
Active Campaigns
Practical example
Integrating Account-Based and
Inbound Marketing Strategies
The best way to illustrate how ABM and inbound marketing can be used in tandem is the following example.
Let’s say that you want to diversify your customer base and target new rapidly growing vertical markets such as manufacturers of exercise equipment.
Some of the inbound tactics would be to create content to showcase your expertise in this new market. It could be creating an industry related landing page with case studies, example projects complete with videos and related white papers, blogs and eBooks.
SEO, social media and a PPC campaign would drive traffic to those website pages. A conversion rate optimized website would convert that traffic to leads.
ABM tactics would be to find companies and prospects within manufacturers of exercise equipment such as the VP of operations, engineering and sourcing at Trek Bicycle Corporation. Then use various marketing channels (email, display ads, content syndication, etc.) to targeting this person along with direct contract from your sales team.
Lastly, we would use technology such as a CRM and marketing automation to automate and track these interactions through the sales and marketing process.
View Success Stories
See how we’ve helped other clients reach their goals.
Challenge: Marsh Electronics, an electronic components distributor, needed a new website to showcase their value-added services and improve product search across all devices.
Robotics Automation Company Diversifies Client Base
Challenge: Diversify their customer base and generating quality leads in new, growing vertical markets.
Challenge: Generate more sales leads and revenue for their stock and custom fastener solutions.
Heat Treating Company Upgrades Website To Help Solve Hiring Challenges
Challenge: ThermTech, a commercial heat-treating company, needed help recruiting staff to meet customer demand and promoting their world-class services.
Everything you need to know about branding, digital & employment marketing.
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