If you’re an industrial manufacturer looking to modernize your online catalog or move away from outdated systems like ThomasNet Navigator, you’ve likely come across two main options: Shopify and WooCommerce.
ThomasNet Navigator used to be the go-to solution for hosting product catalogs and managing RFQs, but in 2025, that’s no longer enough to keep up with the competition.
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ThomasNet’s 88% Traffic Decline: Unpacking the Downfall of an Industrial Giant Written by Fact checked by Published: ThomasNet, once dominant
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What’s the Alternative to Listings on ThomasNet? Written by Fact checked by Published: Use Marketing Tactics That Outperform Traditional Online
Frustrated with ThomasNet? What’s the Better Alternative? Written by Fact checked by Published: Platforms like ThomasNet have traditionally been a
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COVID-19 Creates Digital Commerce Opportunities for Manufacturers Written by Fact checked by Published: With more people working from home, manufacturing
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Companies must rapidly deploy integrated digital strategies, strengthen online presence, and maintain aggressive lead generation to achieve V-shaped recovery.
4 Reasons Why Manufacturers Use Video Marketing Written by Fact checked by Published: Have you been trying to take your
Sales & Marketing Alignment for Manufacturers Written by Fact checked by Published: For those in the industrial or manufacturing sectors,
In the absence of opportunities to meet with new and existing customers through the physical events, marketing and sales executives and event planners are under immense pressure to find new ways to stay connected.
There have been a lot of changes to how online marketing works in the last decade, but one basic fact hasn’t changed: Inbound marketing, also known as content marketing, is still the backbone of online outreach.
Inbound marketing and SEO are separate principles, but they work hand-in-hand. Knowledge of both is essential – but they’ll help you promote your website, boost your business, and build your leads list.
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Successful 12-month digital marketing blueprints start with honest self-assessment, set measurable goals, align content with updated buyer personas, and prepare systems for lead management and performance tracking.
Inbound marketing works for manufacturers because it reduces acquisition costs, handles long sales cycles with automation, enables global reach digitally, and leverages industry expertise to attract qualified prospects cost-effectively.
Businesses in every field need a website to help generate leads – industrial businesses included. Previously, the industrial sector had been less reliant on online marketing than most other business sectors, but that’s swiftly changing.
Manufacturing SEO requires industry-specific agencies that create long-form technical content, optimize for voice search, implement schema markup, and understand B2B buyer research patterns to compete online.
If you own a manufacturing firm or B2B business in the industrial sector, it’s essential to put the proper research into the web development stage.
4 Reasons Why Inbound Works for Manufacturing Marketing Written by Fact checked by Published: Developing a winning marketing strategy for
Manufacturers: stop wasting time on generalist agencies. Discover how a marketing partner specializing in industrial B2B can deliver deeper expertise, better ROI and tailor-made strategies that speak your audience’s language.
Employment marketing involves building a strong brand as a company and employer. The goal is to articulate what makes the company different or special. The employer brand image impacts recruiting, retention, engagement, and overall perception of your company.
In addition to mitigating the legal risk, there is an upside marketing-wise to making your website more accessible to the 39+ million people that live with a disability in the United States.
Ensure your industrial website is trusted and secure. From SSL certificates and DNS protection to web application firewalls, learn how Marketing Metrics Corp secures sites for manufacturing companies and boosts rankings.
A serious Wi-Fi vulnerability (KRACK) could expose your business to data theft, malware and more. Learn how to protect your devices, update firmware & secure your network with guidance from Marketing Metrics Corp.
Discover how a modern B2B e-commerce site elevates your user experience – featuring intuitive navigation, detailed product data, mobile-friendly design and self-service features that today’s buyers expect.
Discover how B2B e-commerce can expand your manufacturing or distribution business – boost sales, simplify buying for your customers, and streamline backend operations with an online catalog and ordering portal.
Discover proven employment-marketing tactics to grow your workforce – optimize your careers page, build your employer brand, leverage social media and content strategies to attract quality hires.
The Importance of Content Marketing for B2B & Industrial Markets Written by Fact checked by Published: Of all the marketing
2017 is the Year of HTTPS – But What Does This Mean for You? Written by Fact checked by Published:
Discover eight key benefits of making your industrial‑website mobile‑friendly – from improved search‑rankings and user experience to higher conversions and competitive edge.
Competitor research is an often overlooked and undervalued part of digital marketing strategy. However, this could be a major oversite, especially in the business-to-business and industrial sectors of the web.
