What is Video Marketing & How Can it Benefit My Business?

In the simplest of terms, video marketing is a form of promotional advertising using videos that are posted online to popular social media websites, like LinkedIn, Facebook and YouTube, as well as your company website. It’s one of the most effective ways of advertising these days. Customers are often more likely to watch a video highlighting a product or service than read about it, meaning the right video can generate big returns for your company.

Video marketing is so popular because it enables users to absorb a host of information much more quickly than reading it.

In many ways, the right digital marketing video can serve as a virtual sales tool, enabling potential clients and current customers to interact with you on a more personal level. Videos help audiences put a face to your company, illustrate how you interact on a personal level and uphold your company’s core values.

But that’s not all. The video marketing solutions from Marketing Metrics Corp. can also help:

Just like no two businesses are exactly alike, neither are two marketing strategies. What works for one company likely won’t work for another, which is why the team from Marketing Metrics Corp. creates a personalized video marketing strategy to meet your unique needs. There are different types of videos that can be used at any stage of the sales funnel, giving companies a variety of options to customize their marketing solutions. Top-of-the-funnel videos can be used as educational tools and promotional material while bottom-of-the-funnel ones like testimonials, case studies, and other convincing videos to help potential clients make that final leap.

Here are some of the different types of videos employed by Marketing Metrics Corp.:

How-To & Q&A: By using video clips to explain processes to customers, demonstrate how to use your products and answer frequently asked questions, they’ll gain a better understanding of your products and services and be able to better visualize them. Q&A videos are a great way to engage with your customer and potential clients because it enables them to put a face on your company and find out exactly what they want to know. This, in turn, helps strengthen your relationships with current clients and illustrate to new ones you’re committed to customer service.

Reaching Your Customers Online: Want to connect with your customers and provide them in-depth information that they can’t get anywhere else? Webinars are a fantastic way to do so. You can think of a webinar as a virtual seminar or conference led by an industry expert, the only difference between them and traditional ones is that these take place online. Webinars offer more information and chances for interaction than a traditional how-to video.

They can also be used as a real-time way to connect with your customers and address their questions right then and there, which builds trust and increases engagement.

Do you want to build a strong brand both as a company as well as an employer? One of the best ways to do so is utilizing videos for employment marketing purposes. For job candidates, you can easily illustrate what makes your company valuable by creating a unique video highlighting your strengths and the benefit of working for your organization. You’ll be able to effectively and easily communicate a positive brand image, which directly affects retention, recruiting, engagement, and the overall perception both potential consumers and candidates have of your firm.

Another great way to use video marketing to attract candidates is to show them who they’ll be working with. Creating a “meet the team” video will showcase all of your employees’ talents while simultaneously helping job candidates make a personal connection with your staff. Showing off your company culture and humanizing it makes it easy to answer the question: “Why should I work here?