How AI Is Reshaping Search
The way people search has changed. Has your search optimization strategy changed yet? As an industrial marketer, you need to pivot and catch up fast with the changing face of online search.
Shopify vs. WooCommerce: The Key Differences for Industrial Manufacturers
If you’re an industrial manufacturer looking to modernize your online catalog or move away from outdated systems like ThomasNet Navigator, you’ve likely come across two main options: Shopify and WooCommerce.
Why Industrial Manufacturers Should Move Away from ThomasNet Navigator
ThomasNet Navigator used to be the go-to solution for hosting product catalogs and managing RFQs, but in 2025, that’s no longer enough to keep up with the competition.
Why Your Website Should Be Your Best Salesperson
Why Your Website Should Be Your Best Salesperson Written by Fact checked by Published: Because buyers are making decisions long
ThomasNet’s 88% Traffic Decline: Unpacking the Downfall of an Industrial Giant
ThomasNet’s 88% Traffic Decline: Unpacking the Downfall of an Industrial Giant Written by Fact checked by Published: ThomasNet, once dominant
Choosing a Marketing Agency: Specialized for Manufacturers vs. Generalist Agencies
Choosing a Marketing Agency: Specialized for Manufacturers vs. Generalist Agencies Written by Fact checked by Published: In today’s competitive market,
What’s the Alternative to Listings on ThomasNet?
What’s the Alternative to Listings on ThomasNet? Written by Fact checked by Published: Use Marketing Tactics That Outperform Traditional Online
Frustrated with ThomasNet? What’s the Better Alternative?
Frustrated with ThomasNet? What’s the Better Alternative? Written by Fact checked by Published: Platforms like ThomasNet have traditionally been a
Optimize Talent Acquisition with an Employment Marketing Agency
Optimize Talent Acquisition with an Employment Marketing Agency Written by Fact checked by Published: Why Should HR Care About Marketing?
Making SEO Powerful: What You Need to Know
Making SEO Powerful in 2025: What You Need to Know Written by Fact checked by Published: Insights from Marketing Metrics
COVID-19 Crisis Creates Big Digital Commerce Opportunities for Industrial Distributors and Manufacturing Businesses
COVID-19 Creates Digital Commerce Opportunities for Manufacturers Written by Fact checked by Published: With more people working from home, manufacturing
The Benefits of Internal Marketing with Promotional Products
The Benefits of Internal Marketing with Promotional Products Written by Fact checked by Published: With some companies slowly getting back
Why Sales Should Care About Account-Based Marketing
Why Sales Should Care About Account-Based Marketing Written by Fact checked by Published: There’s a common misconception that account-based marketing will only
Trends in Promotional Products in the Post-COVID-19 World
Trends in Promotional Products in the Post-COVID-19 World Written by Fact checked by Published: With the recent pandemic slowing down
Optimizing for Google’s Featured Snippets: Get to SERP Position Zero for Your Site
Optimizing for Google’s Featured Snippets: Get to SERP Position Zero for Your Site Written by Fact checked by Published: Ranking
How Does eCommerce Increase the Sale of Custom Products and Large Orders?
How Does eCommerce Increase the Sale of Custom Products and Large Orders? Written by Fact checked by Published: In recent
Lead Scoring: Qualified Leads Are Delivered to Sales At the Optimum Stage of the Buyer Journey
Lead Scoring: Qualified Leads Are Delivered to Sales At the Optimum Stage of the Buyer Journey Written by Fact checked
Boost Conversions with Effective eCommerce Landing Pages
Boost Conversions with Effective eCommerce Landing Pages Written by Fact checked by Published: Are you struggling to find an effective
Top 5 Marketing and Sales Tactics to Attract New Customers
Companies must rapidly deploy integrated digital strategies, strengthen online presence, and maintain aggressive lead generation to achieve V-shaped recovery.
4 Reasons Why Manufacturers Use Video Marketing
4 Reasons Why Manufacturers Use Video Marketing Written by Fact checked by Published: Have you been trying to take your
Sales & Marketing Alignment for Manufacturers
Sales & Marketing Alignment for Manufacturers Written by Fact checked by Published: For those in the industrial or manufacturing sectors,
How To Include Promotional Products During A Webinar, Digital Event Or Virtual Trade Show
In the absence of opportunities to meet with new and existing customers through the physical events, marketing and sales executives and event planners are under immense pressure to find new ways to stay connected.
Increase Sales Leads For Your Manufacturing Business With Inbound Marketing
There have been a lot of changes to how online marketing works in the last decade, but one basic fact hasn’t changed: Inbound marketing, also known as content marketing, is still the backbone of online outreach.
Getting Started With SEO & Inbound Internet Marketing in Wisconsin
Inbound marketing and SEO are separate principles, but they work hand-in-hand. Knowledge of both is essential – but they’ll help you promote your website, boost your business, and build your leads list.
Upcoming Trade Show Cancelled Due to COVID-19?
Upcoming Trade Show Cancelled Due to COVID-19? Written by Fact checked by Published: Top 10 Marketing and Sales Tactics You
Website Redesign Guide for Manufacturers
Website Redesign Guide for Manufacturers Written by Fact checked by Published: If you own a manufacturing company, keeping your website
Predicting Major Ecommerce Trends for 2020
Predicting Major Ecommerce Trends for 2020 Written by Fact checked by Published: The last decade saw e-commerce grow into a
SEO Moves Quickly – Are Your Strategies On-Trend For 2020?
SEO Moves Quickly – Are Your Strategies On-Trend For 2020? Written by Fact checked by Published: If there’s one rule
Building A 12-Month Digital Marketing Blueprint: Everything You Need to Know
Successful 12-month digital marketing blueprints start with honest self-assessment, set measurable goals, align content with updated buyer personas, and prepare systems for lead management and performance tracking.
Why Inbound Works for Manufacturing Marketing & ROI
Inbound marketing works for manufacturers because it reduces acquisition costs, handles long sales cycles with automation, enables global reach digitally, and leverages industry expertise to attract qualified prospects cost-effectively.
Best Practices for An Industrial Website Design That Generates Leads
Businesses in every field need a website to help generate leads – industrial businesses included. Previously, the industrial sector had been less reliant on online marketing than most other business sectors, but that’s swiftly changing.
Why Metrics Should Guide Your Industrial Website Design Strategy
If you own a manufacturing firm or B2B business in the industrial sector, it’s essential to put the proper research into the web development stage.
SEO Basics for Manufacturing & Industrial Companies
Manufacturing SEO requires industry-specific agencies that create long-form technical content, optimize for voice search, implement schema markup, and understand B2B buyer research patterns to compete online.
4 Reasons Why Inbound Works for Manufacturing Marketing
4 Reasons Why Inbound Works for Manufacturing Marketing Written by Fact checked by Published: Developing a winning marketing strategy for
Why Consider a Specialized Industrial Marketing Agency?
Manufacturers: stop wasting time on generalist agencies. Discover how a marketing partner specializing in industrial B2B can deliver deeper expertise, better ROI and tailor-made strategies that speak your audience’s language.
What is Employment Marketing and why do you need it?
Employment marketing involves building a strong brand as a company and employer. The goal is to articulate what makes the company different or special. The employer brand image impacts recruiting, retention, engagement, and overall perception of your company.
Americans with Disabilities Act (ADA) Compliance
In addition to mitigating the legal risk, there is an upside marketing-wise to making your website more accessible to the 39+ million people that live with a disability in the United States.
Website Security
Ensure your industrial website is trusted and secure. From SSL certificates and DNS protection to web application firewalls, learn how Marketing Metrics Corp secures sites for manufacturing companies and boosts rankings.
Wi-Fi Vulnerability Alert: What You Need to Know
A serious Wi-Fi vulnerability (KRACK) could expose your business to data theft, malware and more. Learn how to protect your devices, update firmware & secure your network with guidance from Marketing Metrics Corp.
How B2B E-Commerce Leads to a Better User Experience
Discover how a modern B2B e-commerce site elevates your user experience – featuring intuitive navigation, detailed product data, mobile-friendly design and self-service features that today’s buyers expect.
Exploring the many benefits of B2B E-Commerce
Discover how B2B e-commerce can expand your manufacturing or distribution business – boost sales, simplify buying for your customers, and streamline backend operations with an online catalog and ordering portal.
Employment Marketing Tactics for Recruiting New Employees
Discover proven employment-marketing tactics to grow your workforce – optimize your careers page, build your employer brand, leverage social media and content strategies to attract quality hires.
The Importance of Content Marketing for B2B & Industrial Markets
The Importance of Content Marketing for B2B & Industrial Markets Written by Fact checked by Published: Of all the marketing
2017 is the Year of HTTPS – But What Does This Mean for You?
2017 is the Year of HTTPS – But What Does This Mean for You? Written by Fact checked by Published:
8 Great Reasons Your Site Should Be Mobile Friendly
Discover eight key benefits of making your industrial‑website mobile‑friendly – from improved search‑rankings and user experience to higher conversions and competitive edge.
The Importance of B2B and Industrial Competitor Research
Competitor research is an often overlooked and undervalued part of digital marketing strategy. However, this could be a major oversite, especially in the business-to-business and industrial sectors of the web.
