2020 Website Redesign Guide for Manufacturers

Posted On: March 10, 2020

If you own a manufacturing company, keeping your website up-to-date is essential for many reasons. Firstly, an easy-to-use, informative website will help your potential and current clients find the information they need in the quickest manner possible. It can also communicate your brand and message to clients, showing them what you’re all about and why they should choose your company over other manufacturing firms. For this reason, many invest in Wisconsin website design services for their manufacturing firm.

However, if you’re not a web expert yourself, it can be difficult to determine precisely what makes a great website stand out from the rest. That’s why the team from Marketing Metrics Corp. is here to help.

Below, you’ll find our in-depth website redesign guide for 2020, explaining some of the most important website components to make note of as well as how to make certain you have the very best website in your industry. Let’s take a look!

Responsive vs. Adaptive Web Design  

What is Responsive Design?

When it comes to web design, responsive and adaptive design are two distinct ways you can organize your site. Nowadays, many web design platforms will be optimized to look good on any device, whether it be a tablet, phone, or desktop computer. This easy adaptability is referred to as responsive web design because it responds in kind to whatever type of device it’s being viewed on.

When viewed on a smaller screen, a responsive website will adjust its size accordingly, tweaking images and text to their optimal viewing size for whatever device is being used. This will make the website look sleek and streamlined no matter how or where it’s being viewed.

Through the use of special coding and CSS3 media queries, a web page can be used in any situation because it automatically adjusts itself. This eliminates the need to create a webpage then reformat it for every possible size.

What is Adaptive Design?

Much like responsive design, adaptive design also enables your website to adjust accordingly for various screen sizes. However, there’s one key difference between the two: rather than having your content automatically repositioned on screens of various sizes, adaptive design employs different static templates based on a page’s pixel width on a given device. Once a screen reaches a certain width, it readjusts to the next level.

What’s the Best for Your Manufacturing Web Design Project?

When it comes to standard web design for the industrial or manufacturing industry, often a responsive design will work best because it’s the standard for most of the content management systems out there. Responsive design will often allow for more flexibility for webpages. This is because it can automatically adapt to nearly any size or device, making it a clear winner when it comes to functional and user-friendly web design solutions.

When is Adaptive Web Design Used?

Although responsive web design is often preferred among industrial and manufacturing web designers, there are some scenarios when adaptive web design might be more in line with your needs. For example, if you have a niche audience that will be accessing your particular site from a specific device. Is there a standard for field technicians or manufacturing managers in your industry? Quite often tables will be used to place parts orders, fill out online services, forms, and reports, as well as receive instructions and refer to product manuals.

If the majority of orders from your firm are coming directly from technicians or managers using tablets while they’re out in the field, it may be beneficial for you to create an adaptive website specifically designed for such devices and platforms. This way you can always be sure that online content will be displayed consistently on that particular device every time.

Mobile-First Indexing

Nowadays, with so many people using their smartphones to locate businesses, search for services, and buy products, mobile-first indexing is becoming increasingly essential for manufacturers that want to remain competitive. In fact, last year Google implemented mobile-first indexing for all new websites, meaning that sites specifically designed to be compatible with mobile devices will rank higher than others that aren’t.

Google states that it’s monitoring older sites that aren’t compatible with mobile and ranking them based on best practices but don’t be surprised if, in the near future, your site stops ranking at all because it’s incompatible with mobile indexing. Often, implementing mobile indexing can be a great way to give your site a facelift, make it more competitive, and prepare for a successful inbound marketing campaign.

Wisconsin Website Design Solutions for Marketing Metrics Corp.

If you own a business in the industrial or manufacturing industry, enlisting the services of a company that can tailor their solutions to meet your specific needs is essential. At Marketing Metrics Corp. we use all of our industry experience and insight into helping you create a website that will generate maximum returns. Whether you want to build a website from the ground up or optimize your old site, we have the experience and expertise the generate the maximum possible returns.

Our Wisconsin website design team employs responsive tactics to ensure that your site looks fantastic on any device. We’re also experts in every type of development language, including .NET, PHP, Javascript, Node.js, React, AngularJS, and Vue.js. We also have experience working with a variety of content management systems including Drupal, Joomla, ModX, Magento, and WordPress.

One of the benefits of working with the team from Marketing Metrics Corp. is that we have the tools to easily integrate your website with whatever CRM software solutions you’re using. We can also ensure it functions properly with ERP software and other applications, creating a streamlined, one-stop-shop website with a wide range of capabilities.

Contact us for innovative web design technology in Wisconsin!

If you’re searching for a marketing and website design firm that can help improve your bottom line and attract more customers, contact Marketing Metrics Corp. We also specialize in industrial and manufacturing marketing, employment marketing, branding and promotional solutions, and website security.

After you’ve had a new website designed or your old one optimized and updated, Marketing Metrics Corp. can provide your industrial or manufacturing firm with a host of solutions to generate new clientele. Our industry experts have extensive experience heading successful digital marketing campaigns, SEO services, PPC solutions, innovative E-Commerce solutions, and more.

For more information about our services, contact us online today or call (262) 691-9229.