4 Reasons Why Manufacturers Use Video Marketing

Posted On: April 17, 2020 by Steve Condit

Have you been trying to take your Wisconsin manufacturing firm to the next level? Perhaps you’ve invested in targeted marketing campaigns in the past that haven’t had the success you had hoped. No matter what your motivations are, video marketing is a fantastic way to showcase your company’s goods and services, connect with potential customers, and highlight the benefits of your brand. One of the best ways to implement a successful video marketing campaign is to invest in a reliable Wisconsin video marketing service, like the team from Marketing Metrics Corp.

We’ve helped hundreds of clients improve their bottom line by leading targeted video marketing campaigns that truly resonate with audience members. The right video marketing strategy can go a long way, so let’s take a look at some of the reasons manufacturers use it as a tool.

  1. Videos Are Easy to Share

Are you looking for quality shareable content that will easily generate a buzz? Videos are incredibly easy to share and can generate big returns if shared in the right places. On sites like LinkedIn, Twitter, and Facebook, videos consistently generate higher rankings and more visibility than updates and text-based messages. This is because it’s much easier for users on social media to digest images rather than text, making videos a fantastic marketing tool.  Not to mention that Google owns YouTube.

Another advantage of creating unique videos that highlight your products and services is that your followers will share them, generating interest in your brand. This can lead to a boost in qualified leads and new prospects. Video marketing is a great way to organically increase brand awareness, as well as build trust among consumers and industry influencers. You can share new information about your business, highlight different products and pain points, and also answer questions about your company.

  1. Industrial & B2B Buyers are Watching Videos

Nowadays, videos are everywhere, especially in the B2B sector. Companies all around the world are using video marketing as a tool to connect with potential and current customers – especially due to COVID-19 travel restrictions. This means that if you’re not doing some form of it yourself, you run the risk of being seen as behind the times or as a company that doesn’t keep up with current market trends. In many cases, studies have shown that users prefer watching a video about a product rather than reading about it. It’s not surprising, with today’s reliance on mobile devices, that video marketing has become such an invaluable tool.

According to Hubspot’s most recent report, approximately 85% of all businesses employ video marketing tactics. This number is expected to rise in the years ahead as consumers continue to rely on videos to learn about new brands and products. Even a short, two-minute video can provide a great return on investment, resulting in increased site traffic, leads, sales, and enhanced understanding about your brand.

Sharing videos that educate customers about processes, products, your company, and other insightful things is one of the best ways to demonstrate to them that your company is committed to remaining on the cutting-edge of consumer technology.

  1. Videos are Highly Effective at Increasing Sales

Ultimately, every marketing campaign has one goal in mind: to bring in new business, right? Well, video marketing is no different. However, unlike other tools, it can have far-reaching effects for generating new sales. Videos enable you to connect with your audience members on a more personal level, giving them an idea of how your business works as a team. They’ll be able to get a better sense of your company’s personality, which in turn builds consumer trust that will eventually result in them choosing your company over competitors.

Videos can also be easily tailored to suit a variety of needs and purposes, strategically reaching out to customers at different stages of their buying journey, from the beginning to the end of the funnel. Another great thing is that your sales team can easily check to see who watched a particular video, the time of day a particular video had the most views, the geographic location of viewers, and other key data to help track down qualified leads.

Some examples of videos that cater to different stages in the sales funnel include:

  • The How-To Video: Sometimes, explaining how to use a product or perform a process/service is simply too complicated to do with a simple text or tutorial; that’s where videos come into play. A how-to video is a perfect way to show your audience how they’ll benefit from a particular product, troubleshoot common issues, or go over the more technical aspects of industry-specific products and services.
  • The Explainer Video: This type of video helps your audience get to know you a little better, by explaining precisely what you do and highlighting aspects of your brand and services. They’re also a great way to demonstrate how your brand can help solve their problems; how your particular product will make their lives easier.
  • The Demo Video: These videos are similar to how-to videos but go much more in-depth, explaining and demonstrating more complicated aspects of a product. This is a particularly useful type for B2B businesses and those in the manufacturing sector who might offer more industry-specific products and services. These are also the videos that audience members are most likely to share.
  1. Your Competitors Already Offer Video Content

As mentioned above, video marketing has become a sort of standard in this day and age, so if you want to keep up with the competition it’s important to follow suit. Without a video component as a part of your content marketing campaign, you could be losing out on valuable leads as customers go elsewhere to get what they need. For example, those in the manufacturing B2B sector can post videos on their Thomasnet.com or Google My Business profile page that can easily result in thousands of views from qualified customers.

Let us help you share your brand with innovative video marketing in Wisconsin!

Do you want to take your company to the next level? If you want to keep up with the competition in the manufacturing industry, one of the best ways to do so is to have a great digital marketing plan. In addition to our video marketing solutions, we also offer a variety of different internet marketing services in Wisconsin, like SEO, PPC, website design and development services, and more.

With over 55 years of combined marketing experience in the industrial and manufacturing sector, Marketing Metrics Corp. can provide your B2B business with the tools and insight to excel. For more information about what we do, contact us online today or call (262) 691-9229.