Case Study
Electronic Components Distributor’s New Website Better Articulates Clearly Communicates Value Proposition
Challenge
Marsh Electronics, Inc, a distributor of electronic components, create a new website that clearly communicated their value proposition.
They wanted to demonstrate their value-added services beyond components such as custom solution developments, assemblies, inventory replenishment, and vendor reduction programs.
They also wanted their website visitors to be able to quickly find components by manufacturer, market or product from any device – mobile, tablet, or laptop.
Solution
Marketing Metrics Corp. designed a clean and responsive website that was user-friendly on all devices.
The Marsh value proposition stands out on the home page. We added strong, information-driven content to their site, which had a positive impact on their search engine visibility and user experience.
With the aid of co-op dollars, we continue to add content to the redesigned website and linecard.
Results
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