Case Study
Fastener Company Integrates Website With Catalog, CAD, Product Configurator, Shopping Cart & ERP System
Updated: November 11, 2025
Challenge
Pivot Point, a manufacturer of stock and specialty fasteners, wanted to replace their online catalog. Their goal? A catalog completely integrated with their website, shopping cart and ERP software.
They also wanted to generate more RFQs for their custom fastener solutions. Revenue growth created the need for a revised employment marketing strategy as well.
Solution
Marketing Metrics Corp. created a best-in-class technology platform that included a searchable catalog, product configurator, 3D CAD, and shopping cart with customized shipping and billing options and ERP integration.
Ongoing digital marketing efforts generated quality leads and ultimately new business sales. Seven employment related pages were recently added to the website to assist with recruiting and hiring.
Shopping Cart with ERP Integration
We automated order submissions from the shopping cart into their ERP system.
Digital Marketing
Results
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