Employment Marketing
Branding your company’s hiring activity with employment marketing helps you recruit stronger candidates, control your hiring and marketing costs, and improve team productivity. Think of prospective employees as prospective customers. You need to build awareness of the open position (the product) to candidates (customers) who are most likely to get hired (buy).
At Marketing Metrics Corp., we specialize in employment marketing for the manufacturing sector. We use unique and effective employment marketing strategies and tactics to boost your employer brand, meet your hiring challenges, and improve the overall experience for your existing employees.
What Is Employment Marketing?
Building your Company brand
Employment marketing involves building a strong brand as a company and employer. The goal is to articulate what makes your company valuable to the candidate. The employer brand image affects recruiting, retention, engagement, and the overall perception of your company. It should answer a very simple but important human resource related question: “Why should I work here?”
In our work helping industrial clients with digital marketing, we see many examples of well-run companies with terrific cultures. We partner with clients to balance their sales-centric website content with compelling employment marketing pages.
Why Employment Marketing?
Increase your Company Visibility
Today, many applicants looking for employment use search tactics that mirror their searches for a new product or service. They search the internet to determine your potential value as an employer.
77% of applicants will research your company (visit your website, social channels, employee review sites like Glassdoor, etc.) before applying for a position.
Employee review sites like Glassdoor enable employees to anonymously post good or bad comments about your company. We recommend visiting your website, social channels, and employer review sites like Glassdoor.
Do these sites accurately communicate why someone should work at your company? Did you get a bad review by a former employee? Employment marketing uses tactics such as positive employee testimonials to manage and present a positive narrative about your company.
Website: Your Online Face To Prospective Employees
Because most applicants will visit your website before they apply, we work with you to keep your website current with the latest news and functional with up-to-date technology.
A mobile-friendly website is essential since most Millennials will use a smart phone or mobile device to access your website and complete an application.
We recommend creating 4 major pages to showcase your employer brand online: About Us, Careers, Community Service and News.
Why Should HR Care About Marketing?
Employment Marketing Agencies are experts in using tactics and technologies that help a company stand out in a competitive labor market and answer the question, “Why should I work here?” We will help you communicate why your company is a good employer and a great place to work.
In fact, when it comes to attracting new talent, employment marketing agencies such as Marketing Metrics Corp. deliver a wide range of benefits, especially where the HR department is concerned.
Some of the biggest benefits companies see in their talent acquisition efforts include:
- An increase in applicants through improved marketing for quality candidates.
- Reducing the cost and time needed to fill open positions.
- Increasing the total number of employees.
By outsourcing employment marketing, HR professionals can save time and focus their efforts on more pressing HR matters.
To learn more about our employment marketing services, contact us.
Results – Why Our Clients Love Us
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View Success Stories
See how we’ve helped other clients reach their goals.
Challenge: Marsh Electronics, an electronic components distributor, needed a new website to showcase their value-added services and improve product search across all devices.
Robotics Automation Company Diversifies Client Base
Challenge: Diversify their customer base and generating quality leads in new, growing vertical markets.
Challenge: Generate more sales leads and revenue for their stock and custom fastener solutions.
Heat Treating Company Upgrades Website To Help Solve Hiring Challenges
Challenge: ThermTech, a commercial heat-treating company, needed help recruiting staff to meet customer demand and promoting their world-class services.
Everything you need to know about branding, digital & employment marketing.
The way people search has changed. Has your search optimization strategy changed yet? As an industrial marketer, you need to pivot and catch up fast with the changing face of online search.
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