Website Audit

Website Audit: Your Score, Critical Fixes, and a Growth Plan

Find Out What’s Holding Your Website Back – Stop Losing Leads!

Most manufacturing websites are losing leads they never see. Slow load times, missing structured data, outdated content, and blocked AI crawlers quietly suppress your rankings and exclude your company from buyer shortlists before you know a decision is being made.

A Website Audit by Marketing Metrics Corp. makes the invisible visible. We crawl up to 500 pages of your site, score your digital presence across seven key weighted categories, and deliver a prioritized roadmap ranked by revenue impact, with specific fixes and implementation phases your team can act on immediately.

Here’s what the website audit report covers. 

1. Your SEO Health Score With a Full Category Breakdown

Every website audit report that we prepare starts with a single, clear number: your overall SEO Health Score (0-100). The score is the headline, but the real value for you is in the breakdown across seven weighted categories:
Category What We Evaluate
Technical SEO Page speed, caching, server response, security headers, crawlability
Content Quality Word count, depth, E-E-A-T signals, authorship, freshness
On-Page SEO Title tags, meta descriptions, heading structure, internal linking
Schema / Structured Data Schema types implemented, completeness, validation
Core Web Vitals (CWV)LCP, INP, CLS scores, and root-cause diagnosis
AI Search Readiness llms.txt, AI crawler access, citation structure, schema for AI
Images Alt text coverage, format optimization, lazy loading
You’ll see exactly where you stand in each category and, more importantly, which improvements to focus on first for the biggest impact.

2. Critical Issues: Infrastructure, Performance, and Security

The audit goes deep into the technical foundation of your site. This is where we see that many manufacturers are surprised because issues that look invisible on the surface are actively suppressing search rankings, and these companies are losing buyers before a single RFQ is issued.

We analyze and document:

  • Server caching status and Time to First Byte (TTFB), which common reasons for poor Core Web Vitals scores
  • Render-blocking CSS and JavaScript that may be slowing down load times
  • Security headers (Content-Security-Policy, HSTS, Permissions-Policy)
  • HTML payload size, image format optimization, and lazy loading gaps
  • On-page issues: title tag length, meta descriptions, heading structure, stale content
  • Alt text coverage for images, both for SEO and WCAG accessibility compliance

Every critical issue includes the root cause, the SEO or revenue impact, and specific fix instructions, including code examples where applicable.

3. Your Top 5 Quick Wins

Not every fix needs to be done fast. Every audit identifies high-impact improvements that can be made within days, often by your own team, with immediate results.

Quick wins typically include items like:

  1. Enabling CDN caching to drop page load times from 800ms+ to under 100ms
  2. Fixing over-length title tags that are being truncated (and rewritten) by Google in search results
  3. Correcting inaccurate llms.txt entries that are feeding AI systems wrong information about your business
  4. Adding missing security headers that corporate procurement IT systems flag as risk indicators
  5. Setting alt text on images that Google Image Search currently cannot index

These are ranked by impact, with clear ownership and time estimates so your team knows exactly what to prioritize first.

4. A Detailed Three-Phase Action Plan

MMC’s website audit doesn’t stop at simply listing all the problems with your website. It includes a structured plan for solving them, organized into three phases that track a measurable improvement in your SEO Health Score.

Phase 1: Foundations

Address the highest-impact technical and on-page issues: server caching, security headers, title tag corrections, llms.txt accuracy, and critical content fixes. These are the fastest acting improvements and typically push your score into a significantly healthier range within weeks.

Phase 2: Schema and Images

Implement structured data for service pages, blog posts, and process content. Optimize images to modern formats. Add open graph tags for social sharing. These improvements expand your visibility in both traditional and AI-powered search results.

Phase 3: Authority

Expand low-value content pages to deliver competitive depth, add author signals and schema for blog content, consolidate CSS bundles for performance, and submit to HSTS browser preload lists. This phase compounds the gains from Phases 1 and 2 into sustained ranking improvements.

Each phase shows your projected score improvement, so you can track progress and demonstrate ROI to your team.

The Website Audit Is Only the Essential First Step

You wouldn’t run your plant floor without performance data. Your digital presence deserves the same diligent attention.

A missed search ranking, a buyer who couldn’t find you in an AI-generated answer, a prospect who bounced from a slow page, none of these produce an alert or a warning light. You simply don’t receive the Request for Quote (RFQ). The audit makes these invisible losses visible, quantifies them, and gives you a clear path to recovering them.

The website audit cost is fixed. The revenue upside is ongoing. It’s a clear win-win for you.

Ready to See Your Website Score?

Request a Website Audit today from Marketing Metrics Corp. You will receive a complete, scored report covering your website’s technical health, content quality, AI search readiness, potential quick wins, and your three-phase action plan.

Get Visible. Get Specified. Get the Work.

Our free audit measures your website health, your search engine visibility, and who is ChatGPT specifying — you or your competitor?
We show you exactly where you’re invisible and how to fix it, so you get specified and get the work.”
★★★★★

"Marketing Metrics conducted a thorough audit of our company website which provided exceptional insight. We learned what could be done to improve our website's SEO and AI Engine visibility in order to drive greater traffic to our business' website."

Granat Industries, Inc.


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    Get Visible. Get Specified. Get the Work.

    Our free audit measures your website health, your search engine visibility, and who is ChatGPT specifying — you or your competitor?

    We show you exactly where you’re invisible and how to fix it, so you get specified and get the work.”