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Employment Marketing

Employer Branding – Gaining Visibility, Trust, and Respect as a Preferred Employer

Today’s employment marketplace is as competitive as ever. To get the best personnel working for your company, your brand as a company and an employer must be widely recognized by prospective job candidates.

At Marketing Metrics Corp., we specialize in employment marketing for the manufacturing sector. We use unique and effective employment marketing strategies and tactics to boost your employer brand, meet your hiring challenges, and improve the overall experience for your existing employees.

Employer Branding: What Can It Do for Your Business?

Imagine the competitive advantage and revenue growth you would have if you were able to consistently hire and retain talented employees. Employer branding affects not only your recruitment and hiring processes, but also your image in the eyes of current employees. Your brand as an employer must reflect the values and objectives of your company.

When we work with you on an employment marketing strategy to build your employer brand, these are some of the important tasks we will cover:

  • Establishing a Solid Foundation: The first step we must take is to identify what your company stands for, as well as what you hope to achieve as a business. This will be the foundation upon which we create and build your image as a business and as an employer.
  • Identifying What Is Unique: We will explore what makes your company unique and how it stands out from the competition. It is vital that we showcase these qualities to answer the question: “Why should I work here?”
  • Developing Your Website: Once we understand the scope of your business and the distinct benefits you offer as an employer, we also check to ensure that your website reflects your brand. Just as our team is focused on your website’s ability to sell a product or service, we are also meticulous about ensuring that your company’s brand is accurately depicted across your website, and other digital properties.
  • Implementing Other Strategies: Your website is only one piece of the puzzle in terms of getting your message across to job candidates. Your employer brand must be visible and consistent in all aspects of your digital marketing strategy. From social media to blogs, video, targeted display ads, PR and more, your unique brand must be apparent to prospective employees.
  • Tangible Deliverables: Developing your brand as an employer is about much more than a concept. It is crucial that we establish your presence via an assortment of discernible marketing tools and platforms. We will deliver measurable results including; growing traffic to HR related website pages, boosting the number of applicants and new hires, reducing the time needed to fill open positions and ultimately increasing the total number of employees.

Making Your Presence Known through Effective Employment Marketing

When you hire professionals to develop your brand as an employer, you do not need rhetoric and endless conceptualizing. You need defined deliverables that will identify your company as a leading employer in your industry. That is what the Marketing Metrics Corp. team can accomplish for you. Through our comprehensive digital marketing practices, we will build your brand as a sought-after employer at the forefront of your industry. To learn more about employment marketing and tactics used to land one of our clients as one of The Fastest Growing Companies in SE Wisconsin, read our blog post on employment marketing.

Ready to take employer branding to the next level? Call us today at 262-691-9229, or fill out our online contact form for more information.

Learn how manufacturing companies are using employment marketing strategies and tactics to help solve their hiring challenges.

Download Employment Marketing Guide

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Why Our Clients Love Us

We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our sister company on a new start up. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
Dave Zimmerman, Pivot Point, Inc.
We were able to meet face-to-face on a monthly basis during our website redesign project. It went so smoothly that I now outsource all of our marketing efforts to Marketing Metrics Corp.
Mark Morton, Rheocast Company
I've worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
Jim Banovich, Marsh Electronics, Inc.

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Wisconsin Manufacturers & Commerce Waukesha County Business Alliance BBB Accredited Business A+