We are engineers and internet marketing geeks, so we track every metric! We use the latest website, marketing and sale automation software to track the effectiveness of your website and marketing programs. As a result, we can make adjustments as needed to accelerate your sales revenue. Our ROI analysis of leads allows us to optimize lead quality as well as lead quantity. Conversion analysis is critical because the primary success metric for most marketing programs is not cost per lead, but sales and return on investment. To accomplish this, marketing automation software (such as HubSpot) and a customer relationship management (CRM) system (such as SalesForce) are usually required due to the long sales cycle.
Our Work / Wisconsin Metal Parts, Inc.
When WMPI needed a responsive website, it wanted a site that would better showcase their services and company/employer brand. Marketing Metrics Corp. delivered. We offer digital and employment marketing services for the manufacturing sector so your success is not hampered by lack of employees.
WHAT WE DID
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Corryn Manderfield, Human Resources Manager added “Our new website now makes it easy for anyone to learn about our company brand: our mission, values, community involvement and company culture. In addition, our improved employment page features our benefits and a quick link to apply right online. This employment marketing strategy has boosted the number of applicants, reduced the time needed to fill open positions and ultimately increased our total number of employees.”
We’ve seen a substantial increase in new business sales since Marketing Metrics Corp. took over our marketing efforts. As a result, they are now also working with our sister company on a new start up. Dan Erschen, Wisconsin Metal Parts, Inc.
Marketing Metrics Corp. developed an on-going digital marketing strategy for us that helped us to bring in new business, increase our market visibility and grow our top-line revenue.
Dave Zimmerman, Pivot Point, Inc.
We were able to meet face-to-face on a monthly basis during our website redesign project. It went so smoothly that I now outsource all of our marketing efforts to Marketing Metrics Corp.
Mark Morton, Rheocast Company
I've worked with Marketing Metrics Corp. since 2006 to improve our internet presence and ultimately our sales revenue. They are the industrial marketing experts in Wisconsin.
Jim Banovich, Marsh Electronics, Inc.