Month: May 2020

With the recent pandemic slowing down and many taking greater steps to social distance and stay healthy while still going about their everyday business, there’s been a boom in the popularity of personal protective equipment (PPE). That’s why Wisconsin’s Marketing Metrics Corp. has partnered with HALO Branded Solutions to provide a breakdown and some insight into how different PPE can also be used as promotional branded products.

Let’s start by taking a closer look at how PPE helps you and some of the most common types of PPE products:

What Exactly is Personal Protective Equipment (PPE)? 

Like the name states, personal protective equipment (PPE) is equipment designed to help protect you from injury or the harmful spread of infection or illness. Often, this equipment will consist of a range of items, including face shields, goggles, masks, gowns, respirators, helmets, and gloves. PPE is designed to work in tandem with proper hygiene, like regular hand-washing and the use of sanitizers, to minimize the spread of infectious viruses like COVID-19.

Some of the Most Common PPE Products that can keep your employees and customers healthy 

As things begin to return to normal, some PPE products have become common accessories and, in many cases, are required to enter businesses and continue operating commercial enterprises.

Here are a few of the most popular pieces of PPE that also offer great branding and promotional opportunities for your business:

• Medical-Grade Face-masks: Worn by health personnel, medical-grade face masks are designed to protect when coming into contact with harmful germs and bacteria. To maintain the medical-grade status, these cannot be branded.

• Commercial Face-masks: Either single-use or reusable/washable face coverings can be branded with your logo or message. Wearing a face mask will help prevent the spread of infection and prevent the individual from contracting any airborne infectious germs. When someone coughs, talks, sneezes they could release germs into the air that may infect others nearby. Face masks are part of an infection control strategy to eliminate cross-contamination.

• Hand Sanitizer: HALO offers a range of different hand sanitizers and dispensers that can be easily customized with your brand or business logo. Not only will having branded hand sanitizers on your property help increase safety and promote good hygiene, but it can also help share your corporate vision to customers. Additionally, creating personalized bottles of hand sanitizer and offering it free to potential clients and customers can be a great way to market your business, as it’s something they’ll use time and time again.

• Face Shields: Wearing masks all day long can be burdensome, which is why many PPE distributors, HALO included, are offering alternatives like face shields. The best part is that they’re completely clear and don’t obscure your vision while also being fog-resistant and easily adjustable for every head size.

• UV Sterilizers: Getting back to “business as usual” will likely mean that many more people will be using their cell phones again to make calls during work hours. This poses a problem when it comes to germs, but don’t worry, we have a solution. UV sterilizers are designed to use UV rays to eliminate bacteria on your phone and other items like key-chains, rings, watches, and money.

• Disposable Gloves: The disposable gloves available from HALO are great for keeping protected throughout the day. For those with more hands-on jobs, these powder-free nitrile gloves are tear-resistant and designed for professional use, keeping you safe all day long.

• Antimicrobial Pens: It’s much safer for customers and clients to have their own pen to use, which is why giving out branded antimicrobial pens is a great idea. Your company will go along with them every time they sign a check at the grocery store or need to scribble a few reminders down during the day.

• Work-from-Home Kits: With many companies transitioning to reduced in-office personnel or adjusted operating hours, work-from-home kits can be a great gift to clients and staff, encouraging them to continue to stay healthy while working remotely. Things like a mobile device stand, headset, personalized mugs, computer screen cleaner, hand sanitizer, and other items can help showcase your business while staff and clients stay safe and social distance.

Why use Marketing Metrics Corp./HALO as your PPE supplier? 

• At HALO, all products are thoroughly tested and manufacturers are vetted to ensure thy pass our rigorous safety standards.
• Our size and reputation mean that we can resource products globally and negotiate the best possible pricing for our customers. We also have most PPE products in stock.
• HALO remains fully operational around the globe. Our size and scale positions us well to adjust operational support as needed to ensure uninterrupted service.
• HALO is focused on providing safe, compliant, and financially responsible solutions for our clients’ needs and current challenges.
• HALO uses recognized third party testing labs and provides on-site inline factory oversight.
• HALO’s freight and logistics team is dedicated to assuring economical and reliable delivery anywhere around the globe.
• We view our relationship with our customers as a true partnership. We are often an extension of their creative, marketing, procurement or HR teams and work tirelessly to bring their brands to life. These partnerships are not transactional, they are relationship based and deep.
  

Contact Marketing Metrics Corp. for more Branded PPE Products!  

Want to ensure staff and clients stay safe and healthy while still promoting your brand? If so, the team from Marketing Metrics Corp. can help. By teaming up with HALO, one of the largest promotional product distributors in the United States, we make it easy for you to find the best PPE products for your business.

As a HALO sales representative, Marketing Metrics Corp. has all the integrated marketing solutions and sales expertise to help you come up with eye-catching, costed effective branded PPE products. Additionally, we’re able to deliver global product sourcing and distribution services, as well as online marketing solutions and support.

Marketing Metrics Corp. prides itself on offering comprehensive branding and promotional solutions that are sustainable in the long term, giving our clients the tools they need to kick off incentive programs and other campaigns, while also offering designs and creation services, warehousing solutions, and more.

With an extensive background in sales and technology, Marketing Metrics Corp. is particularly poised to provide comprehensive marketing insight and services designed to help clients in the industrial and manufacturing sectors. We offer digital marketing solutions, SEO and PPC advertising services, web design and development,video marketing, and e-commerce services.

To shop online for PPE products click here.  To learn more about the additional marketing services we offer, contact Marketing Metrics Corp. online today or call (262) 691-9229.

Ranking number one used to be the best way to get the most clicks when it comes to Google’s search rankings. But nowadays, that’s no longer the case. Although being in the first position in Google’s search-engine-results-page (SERP) rankings still provides a lot of organic traffic (around 30 percent for given searches) it’s no longer the prime spot.

These days, to get the most traffic, you’ll want to get your SERP results to position zero and the best way to do so is optimizing content for featured snippets. Although the featured snippets section of Google has been around for years, it recently became one of the biggest tools for improving SERP rankings.

The team from Marketing Metrics Corp. has helped hundreds rise in the rankings with their SEO services, which is why we’re here to help. Let’s take a look at how featured snippets affect SERP rankings and the tools at your disposal to reach the best position possible, position zero!

What Exactly is a Featured Snippet?  

Before diving into all the details, it’s important to first have a clear idea of precisely what Google means by a “featured snippet.” In the simplest of terms, a featured snippet is a direct answer to a search query that appears at the very top of the results page, above even the organic search results on Google’s SERP page. It can be in a number of different, easy-to-read formats, like a bulleted list, concise paragraphs, charts, tables, graphs, and more.

The reason why featured snippets are now more important than ever is because they occupy a large space on Google’s SERP pages, right front and center. Lower-ranking websites have a great opportunity to boost their rankings by optimizing their site for featured snippets.

How to Create a Featured Snippet 

When it comes to having your very own featured snippet at the top of the SERP page, there are a few different ways to do so, all of which require tailoring and optimizing content for the best results.

Some of the best ways include:

• Choosing a Target Page: With snippets, it’s best to focus on a page you want to target to make it to position zero. One of the best ways to do so is by choosing a page that already ranks within the top five Google organic search results and optimizing it for feature snippets; you’ll have better chances this way. Additionally, pages with higher engagement numbers are more likely candidates as well.

• Choose a Relevant Query with High Search Volume: Selecting a query that is in-line with your business and the customers you serve is essential for creating a featured snippet. Figure out the most common questions customers are asking and the ones you can answer the best. Start by entering a basic search query related to your business in Google and refer to the “People Ask” section to get a better idea of which questions resonate most directly with your audience.

• Create “Snippable” Content: Once you’ve outlined some targeted queries, the next step is creating content that Google can easily turn into a featured snippet. Be sure whatever you choose is clear and easy to read, fits organically on your targeted webpage, and contains a brief headline with your SEO search terms. For those who’ve created a bulleted or numbered list, be sure to say so in an intro paragraph so Google knows a list it can feature as a snippet follows.

• Answer Related Questions: Answering related targeted questions on the same page can drastically increase your chances of being featured. If Google selects one of your answers on the page to feature, the other related answers on the same page have much more of a chance of being featured as well.

• Utilize Proper Formatting: Another important aspect of creating quality content for featured snippets is by ensuring you use formatting that Google will recognize. Some things to remember: always include H2, and H3 tags, and use normal text or list text tags respectively. Additionally, order your content with a headline first, then the text, and then a list to achieve the best possible results. Lastly, including an appropriately titled image, table, or graph to go along with the text info is another great way to rise to position zero.

Performing some research on sites like Reddit, Quora, and other Q&A sites is also a great way to get an idea of what type of content Google likes to feature. Search for questions related to your industry or business and see what comes up and how they look. You’ll also be able to see the questions people have already asked about that topic and which ones are missing; the missing ones are the ones you should try and answer.

Optimizing Your Website for SEO  

Since Google only features snippets from the top five organic ranking search pages, having a solid SEO strategy is extremely important. Before diving into creating a featured snippet strategy, ensure that your targeted pages are up to date with the right industry-specific keywords, links, and unique content to ensure they make it to the top five.

Contact us today for SEO services!  

Are you in need of comprehensive SEO services from a digital marketing expert? If so, Marketing Metrics Corp. would love to hear from you. With more than 55 years of collective marketing experience, we have a unique ability to leverage sales, marketing, and technology to help our clients achieve success.

In addition to our SEO services, our team is also equipped to provide PPC and display advertising solutions, website design services, video marketing solutions, and more. We specialize in the industrial and manufacturing sectors, offering our clients the best tools available to keep ahead of the competition.

For those interested in developing a strategy that will help generate leads and returns, and increase their bottom line, contact us online today. You can also call (262) 691-9229 to speak to one of our experts.

 

In recent years, B2B buyers and specifiers have turned to eCommerce as the fastest and most convenient method of making a large or custom purchases. Custom product manufacturers and industrial distributors that have not yet invested in professional eCommerce website design are beginning to struggle as the B2B online shopping market continues to expand. This form of commerce is especially useful to businesses that specialize in custom offerings and large orders for numerous reasons, allowing them to sell products and reach out to customers more efficiently.

At Marketing Metrics Corp., our team has designed and implemented stunning eCommerce websites for a variety of custom product manufacturers and industrial distributors. Our clients have seen a consistent increase in sales across all of our past website implementations. Here we will explain the positive effects that eCommerce websites have on the sale of large and custom orders.

Reasons Why eCommerce Websites Encourage Custom and Large Orders

Improved engagement with prospects and customers
One of the key reasons why eCommerce websites tend to increase overall sales is because of an improvement in customer engagement. Not only can a larger number of interested prospect and customers access your product offerings 24/7 online, but they can purchase a product online, testing it for fit, form and function and then later interact with your tradition sales channels to get a quote on a large order.  An eCommerce client of ours received a 7-figure order that began as an initial $35 eCommerce purchase.

Business owners can also learn more about their prospects or customers as they provide their contact information when they buy your products online.  By learning more about the customer’s needs and gaining feedback from a larger audience, business owners can adjust their offerings accordingly in order to sell more products. Through online communication, it is also much easier for businesses to present customers with their options for customization in an organized online catalogue, while maintaining an open line of communication throughout the customization process. Through additional marketing tactics such as email marketing you can turn into a long-time customer.

Increased visibility on the search engines

A major benefit of selling products online is the ability to improve you search engine rankings for your stock and custom products. Individual products such as a t-handle-ball-lock-pins or a heavy duty power burr brush will take advantage of various algorithms in order to be sound online and increase website traffic and leads. At Marketing Metrics Corp. we offer a wide range of marketing opportunities in addition to our eCommerce website design services in Wisconsin. One of our most popular services is search engine optimization (SEO), which helps eCommerce websites by improving their online search ranking. Fortunately, the more specific the demographic is for a given organization, the more possibilities there are to target the market with distinct keywords. Businesses will be far more accessible to customers searching for specific custom goods and unusually large orders if SEO practices are deployed.

Cooperation between OEM’s and channel partners

It is far easier today for OEM’s to work with various channel partners such as distributors by providing product data to assist them in their eCommerce efforts. Having an online presence goes far beyond an impressive eCommerce website design, as OEM’s have many options to expand their reach by marketing to new customers through a myriad of online marketing tools.

Increased brand awareness

By offering customers an eCommerce option for making purchases, BTB buyers and specifiers can view individual products at any time and gain a better understanding of your products and brand. Organizations can also promote specific products and offer online promotions through various social media platforms. Our Wisconsin eCommerce website design team at Marketing Metrics Corp. understands the importance of presenting a consistent brand appearance across all online platforms and promotional products. For those dealing with large orders and custom products, it is even more important to increase brand awareness in order for shoppers to gain confidence in your products.

Gaining a competitive edge in the manufacturing market

The majority of mid-sized manufacturing companies do not have a distinct online presence. Manufacturers often rely on distributors and wholesalers to seek out their production services, when in reality, there are many competitors that advertise their services and offer their products online. By developing a presence and positive reputation online, distributors will be far more likely to turn to OEM’s to be an authorized distributor. Marketing Metrics Corp. specializes in manufacturing marketing, which in combination with sleek website design, could be the key to increasing business.

Compatibility with mobile devices

Whether you sell stock or custom fasteners, brushes, or electronic products, prospective customers should be able to view your products from any location or device. This is extremely useful for custom products that may require the buyer to envision their order in a particular location in order to properly customize it. By hiring a professional to design and develop your eCommerce website, you will be able to take advantage of a variety of convenient features such as compatibility with mobile phones, tablets, and other devices.

Overall, a professional eCommerce website design has the potential to drastically expand the brand awareness and marketing reach of any manufacturing or distribution business and in turn, results in an incredible return in sales. Organizations can take advantage of the range of sales and marketing opportunities by creating an online presence that incorporates SEO, social media, and video marketing. Custom products and large orders face a number of challenges in gaining the confidence of prospective buyers and displaying their product customization options. These challenges can all be overcome with the help of a professional website designer.

Let us help you gain an edge with innovative eCommerce solutions!

At Marketing Metrics Corp., we offer a wide range of website design, consulting, and marketing services that will take your business to the next level by helping you establish a recognizable online presence. From custom products to large-scale orders, our combined 55 years of experience in the field will give you a major advantage against the competition no matter what industry you’re in. Contact us today to learn more about our top-rated services!